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Social & Ecommerce Content Manager

We’re looking for a sharp, trend-driven Social, TikTok & Ecommerce Content Manager to lead our digital presence across TikTok, Instagram, Shopify, and email. This is an edgy retail brand. The content needs to feel current, effortless, and culturally aware. Not overproduced. Not corporate.

You will own the full digital experience from content to conversion, including TikTok Shop and Instagram Shop, with a focus on building content that drives real engagement and sales.

Responsiblities

Own and optimize TikTok Shop and Instagram Shop (product tagging, collections, merchandising, performance)
Lead TikTok-first content strategy and execute high-performing short-form video
Plan, shoot, edit, and post daily content (Reels, Stories, TikToks)
Move fast on trends, sounds, and cultural moments
Run and optimize Shopify site (product listings, descriptions, imagery, merchandising)
Write and manage product copy that aligns with brand voice and sells
Execute email campaigns tied to product drops and promotions
Monitor performance using analytics tools (social + site) and adjust based on what converts
Engage in social listening to stay ahead of trends, feedback, and brand perception
Support paid social efforts and content for ads when needed
Collaborate with internal teams or partners to keep brand messaging consistent

What We’re Looking For

Strong instinct for TikTok and Instagram trends
Experience with TikTok Shop and/or Instagram Shop
Proven ability to create content that performs and drives sales
Experience with Shopify (required)
Ability to create photo and video content (editing required, tools flexible)
Understanding of analytics, performance tracking, and what actually converts
Strong eye for visual consistency and brand storytelling
Ability to move fast, manage multiple priorities, and execute without hand-holding

Requirements