Social, Influencer & Brand Marketing Lead

Company Overview:

BENAAR LA is a fast-growing eCommerce fashion brand dedicated to dressing women ages 35+ in elegant, sophisticated, and edgy pieces—at accessible prices. We are passionate about delivering high-quality fashion while fostering a dynamic, inclusive, and creative work environment. Join us as we empower women to express their unique style through thoughtfully curated collections.

Overview:

We’re seeking a creative, hands-on Social, Influencer & Brand Marketing Lead to bring our brand to life across social media, influencer partnerships, and brand marketing channels. This role is ideal for someone who lives and breathes fashion content , understands how brands grow culturally , and loves creating, managing, and executing day-to-day marketing initiatives.

This is a highly creative role , whereby you’ll be responsible for social media, influencer relationships, content creation, photoshoots, and brand storytelling—working closely with leadership and the broader marketing team. This role is in-person in Downtown Los Angeles . This role is contract-to-hire, starting part-time with the potential to go full-time.

Key Responsibilities:

Social Media & Brand Content

• Own social media channels, including content planning, content creation, posting, community management, and performance tracking
• Develop and manage a social content calendar aligned with brand initiatives and launches
• Capture, edit, and produce photos and video content for social, web, and marketing use
• Design and produce marketing and social assets that reflect the brand’s aesthetic and voice
• Monitor analytics across campaigns, website, and CRM to identify opportunities for optimization and growth.

Influencer & Creator Marketing

• Lead influencer marketing efforts, including outreach, relationship management, and gifting
• Manage creator partnerships and seeding programs to drive awareness and engagement
• Oversee influencer platforms such as LTK, ShopMy, TikTok Shop, and similar tools
• Track influencer performance and identify opportunities to expand reach

Brand Storytelling & Campaign Planning

• Support brand storytelling across all consumer-facing touchpoints
• Own brand campaigns end-to-end, from concepting, to planning and managing photoshoots, to editing images and creating marketing assets, to pushing campaigns live across social media and influencer channels
• Act as creative lead for how the brand comes to life in all marketing assets, including concepting and graphic design
• Plan and manage photoshoots , including concept development, styling, shot lists, and coordination.

Brand Activations

·        Manage influencer and PR events, trunk shows, pop-ups

·        Support PR initiatives, brand partnerships, and outreach efforts

Secondary Tasks

·         Assist with E-commerce operations such as order fulfillment, inventory management, customer outreach, and product line-sheet creation

·        Assist with any other errands or ad hoc tasks to support the team and facilitate smooth operations per business needs

Qualifications:

• 3-5 years of experience in social media, influencer marketing, or brand marketing (fashion preferred)
• Strong understanding of social platforms (Instagram, TikTok, YouTube, etc.)
• Proficiency of influencer platforms (LTK, ShopMy, TikTok Shop, etc.)
• Proficiency in content creation and designing marketing assets via Canva, Photoshop, Lightroom, Illustrator)
• Strong creative eye and understanding of fashion, photography, and visual storytelling
• Highly organized with the ability to manage multiple projects
• Proactive, self-starter mindset
• Valid driver’s license and reliable transportation
• Based in Los Angeles — in-person role