Social Media & Advertising Specialist

Location: Bahria Town Phase 7, Rawalpindi (Preference for residents of Bahria, DHA, or nearby areas)

Company Description
Sequel Technologies, a software company providing healthcare IT and medical billing services to the US market.

Position Overview:

We're looking for a social media and advertising specialist. You'll create engaging content, manage our community, and run paid campaigns that drive qualified leads. This role sits within our marketing team.

Responsibilities:

• Develop and execute organic content strategies across LinkedIn, Facebook, Instagram, and other relevant platforms
• Plan, launch, and optimize paid advertising campaigns on Meta and LinkedIn
• Monitor ad performance, manage budgets, and report on key metrics (CPL, ROAS, MQL volume)
• Engage with followers, respond to comments and messages, and build community
• Collaborate with the marketing team on campaign launches, promotions, and product announcements
• Stay current on platform algorithm changes, ad policy updates, and industry trends
• Ensure all content aligns with brand voice and healthcare industry standards
• A/B test creative, copy, and audiences to continuously improve results

Required Qualifications:

• 2–3 years of experience in social media marketing with a focus on paid advertising
• Hands-on experience managing ad campaigns in Meta Ads Manager and LinkedIn Campaign Manager
• Proficiency with social scheduling and analytics tools
• Moderate copywriting skills with the ability to adapt tone for different platforms
• Experience tracking and reporting on campaign performance
• Comfortable working with creative assets

Preferred Qualifications :

• Experience in healthcare, B2B SaaS, or lead generation environments
• Familiarity with HubSpot or similar CRM/marketing automation platforms
• Experience with retargeting strategies and conversion tracking setup

What we’re looking for

• Self-starter who takes ownership and runs with projects
• Strong communicator who can collaborate across teams
• Detail-oriented with solid organizational skills
• Analytical mindset—comfortable digging into data to inform decisions
• Adaptable and comfortable in a fast-moving environment

Timings :

• 5:00 PM - 2:00 AM (Summers)
• 6:00 PM - 3:00 AM (Winters)

Benefits :

• Healthcare (OPD + IPD)
• Entertainment Allowance
• Cellular Allowance
• Provident Fund

Job Type: Full-time

Work Location: In person