Social Media and Content Creator

Job Summary
We are seeking a talented and creative Content Creatorto join our dynamic team. The ideal candidate will be responsible for producing engaging, high-quality content that aligns with our brand voice and marketing goals. This role requires a strong understanding of digital marketing strategies, including SEO and social media management, to effectively reach and engage our target audience.

Responsibilities

• Create compelling content for various platforms, including blogs, social media, websites, and e-commerce sites.
• Conduct keyword research to optimize content for search engines and improve organic traffic.
• Collaborate with the marketing team to develop content strategies that enhance brand visibility and engagement.
• Utilize tools such as Google Analytics and web analytics to track content performance and make data-driven decisions.
• Manage social media accounts using applications like Hootsuite and Buffer to schedule posts and analyze engagement metrics.
• Engage in social listening to understand audience preferences and trends in the industry.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Work with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) to create visually appealing content.
• Assist in public relations efforts by crafting press releases and other promotional materials.
• Stay updated on digital marketing trends, e-commerce strategies, and best practices in content creation.

Qualifications

• Proven experience in content writing or related fields with a strong portfolio of published work.
• Proficiency in SEO best practices and keyword research techniques.
• Familiarity with social media marketing strategies and platforms, including Facebook Advertising.
• Experience with graphic design tools (Adobe Photoshop, Adobe Illustrator) is a plus.
• Strong relationship management skills with the ability to collaborate effectively across teams.
• Excellent proofreading skills with a keen eye for detail and grammar.
• Knowledge of video editing is advantageous but not required.
• Understanding of branding principles and how they apply to digital marketing efforts.
• Ability to adapt writing style for different audiences while maintaining brand consistency. Join us in creating impactful content that resonates with our audience and drives engagement across all platforms!

Job Type: Part-time

Pay: $18.00 - $22.00 per hour

Expected hours: 5 – 15 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Liverpool, NY 13088