Social media and Content Executive

About Client Company

Pakistan's first premium haircare brand, celebrating hair with confidence and self-expression.

About the Role

We're looking for a creative, trend-driven, and strategic Social Media & Creative Content Executive to join our growing team!
The ideal candidate is someone who lives and breathes social media from brainstorming viral ideas to managing day-to-day campaigns, content calendars, influencer collaborations, and product launches.

You'll lead the company's creative content strategy across all digital platforms to grow engagement, drive awareness, and strengthen our community.

Key Responsibilities

• Conceptualize and create a wide range of content for Instagram, TikTok, Facebook, Pinterest, Twitter, and Facebook Groups.
• Manage and oversee all social media platforms, ensuring consistent brand voice and aesthetic.
• Develop and execute both short-term and long-term creative strategies.
• Capitalize on trending topics and brainstorm fresh, audience-attracting ideas.
• Maintain and evolve the company's visual aesthetic and storytelling tone.
• Create engaging interactive posts, reels, and stories to boost engagement.
• Manage and monitor the daily performance of social media campaigns across multiple channels.
• Generate and curate user-generated content (UGC) weekly to strengthen community authenticity.
• Plan, script, and execute content with the design team from concept to publishing.
• Build relationships with influencers, creators, and agencies to expand brand reach.
• Utilize UTMs and analytics tools to track campaign performance and engagement metrics.
• Collaborate across departments to ensure consistent branding and messaging.
• Lead product launch campaigns including planning, photography, content rollout, and PR coordination.
• Analyze and report campaign results, ROI, KPIs, and engagement trends.
• Create and present detailed performance reports for management.
• Plan and execute monthly ad campaigns in collaboration with Facebook/Google Ads partners.
• Oversee photo and video shoots from concept, storyboard, and direction to final editing.
• Shape and communicate the company's vision, mission, and public image.
• Support in any other creative-related projects as needed.

Requirements

• 1-3 years of experience in social media management and content creation (preferably in the beauty, cosmetics, or haircare industry).
• Bachelor's degree in BBA, Media Science, or a related field.
• Proficiency in Canva, Google Workspace, and project management tools (Coda, Trello, etc.).
• Strong eye for design, trends, and aesthetics.
• Excellent written and verbal communication skills.
• Creative thinker with a deep understanding of social media algorithms and audience engagement.


Other Details :

• Experience: 1-3 years
• Work Timings: 9 am-6 pm
• Work Days: Monday- Friday
• Work Mode: Onsite


About HR Ways:
HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.

Job Type: Full-time

Work Location: In person