Digital Marketing Specialist

Job descriptionKey Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social, search, and email channels.
• Run and manage campaigns (Google Ads, LinkedIn, Meta) with a strong focus on ROI.
• Leverage AI-powered marketing tools to personalize campaigns and improve efficiency.
• Conduct SEO activities (on-page, off-page, keyword research, competitor analysis).
• Create and manage content strategies including blogs, newsletters, and case studies.
• Align campaigns with business goals in collaboration with sales and leadership teams.
• Track and analyze campaign performance to derive actionable insights.
• Support event marketing campaigns (GITEX, Web Summit, etc.) and outreach activities.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 2+ years of proven experience in digital marketing (preferably in the IT or SaaS industry).
• Hands-on experience with SEO, SEM, and paid advertising.
• Proficiency with marketing automation tools.
• Familiarity with AI-driven content or ad optimization tools
• Strong understanding of analytics
• Excellent communication, analytical thinking, and creativity.

Preferred Candidate

• Based in Islamabad or Rawalpindi.
• Results-driven, proactive, and eager to experiment with new ideas.
• Familiar with the Microsoft Dynamics 365 ecosystem (a plus!).

Job Type: Full-time

Application Question(s):

• Are you located in Islamabad/Rawalpindi?
• How many years of experience do you have in Digital Marketing?
• Do you have experience with SEO, SEM and paid advertising?
• Are you experienced in marketing automation tools?

Work Location: In person