Social Media and Marketing

Job Summary
We are seeking a creative and strategic Social Media and Marketing Specialist to enhance our brand presence across digital platforms. This role involves developing, engaging content, managing social media channels, and executing marketing campaigns to drive brand awareness and customer engagement. The ideal candidate will possess strong skills in digital marketing, content creation, and analytics, with a keen eye for branding and visual design. This position offers an opportunity to work in a dynamic environment where innovation and strategic thinking are valued.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, Tik Tok, and LinkedIn.
• Create compelling content including graphics, videos, and written posts aligned with brand voice and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gauge public sentiment and identify trending topics relevant to the brand.
• Conduct keyword research and utilize SEO best practices to optimize content for search engines.
• Design visual assets using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for campaigns and posts.
• Run targeted Facebook Advertising campaigns to increase reach and engagement.
• Analyze web traffic and social media metrics using Google Analytics and web analytics tools to assess campaign performance.
• Collaborate with the public relations team to manage brand reputation and coordinate outreach efforts.
• Engage with followers, respond to comments, messages, and reviews to foster community relationships.
• Assist in e-commerce initiatives by promoting products through social media channels.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Stay updated on the latest trends in digital marketing, social media management, and emerging tools or platforms.
• Must demonstrate a comprehensive knowledge of SEO strategies and best practices to optimize web content and drive organic traffic growth.

Skills

• Proficiency in social media management tools such as Hootsuite and Buffer.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO strategies, keyword research, and web analytics including Google Analytics.
• Experience with Facebook Advertising and digital marketing campaigns.
• Ability to create engaging multimedia content including photography and video editing.
• Excellent proofreading skills with attention to detail.
• Strong understanding of branding principles and relationship management techniques.
• Familiarity with social listening tools and techniques for market research.
• Ability to analyze data insights to inform marketing strategies effectively.
• Excellent communication skills with the ability to craft compelling messages across various channels. This role is ideal for a motivated individual passionate about digital marketing, creative content development, and building impactful online communities through innovative strategies.

Job Type: Full-time

Pay: $25.00 - $30.00 per hour

Expected hours: 40 per week

Work Location: In person