Social Media and Marketing Coordinator

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We are seeking a dynamic and energetic Social Media and Marketing Coordinator to lead our brand’s online presence. In this role, you will develop innovative marketing strategies, manage diverse social media channels, and create captivating content that resonates with our target audience. Your enthusiasm for digital marketing combined with your creative flair will help elevate our brand visibility and foster meaningful relationships with our community.

Duties

• Develop and execute comprehensive social media marketing campaigns across platforms such as Facebook, Instagram, and TikTok to boost brand awareness and engagement.
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts, monitoring interactions, and analyzing performance metrics.
• Create visually appealing graphics and videos using Adobe Creative Suite applications such as Photoshop, Illustrator, and Premiere Pro to enhance content quality.
• Optimize content for search engines (SEO) by conducting keyword research and integrating relevant keywords into posts to increase organic reach.
• Support e-commerce initiatives by creating product-focused content and implementing digital marketing tactics that drive sales.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and video editing tools such as Adobe Premiere Pro or similar.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
• Strong understanding of social listening tools to monitor brand reputation and industry trends effectively.
• Excellent written communication skills with keen proofreading abilities to ensure high-quality content creation.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Experience in public relations or branding strategies is a plus but not required. Join us as a Social Media and Marketing Coordinator and become a vital part of a vibrant team dedicated to innovative storytelling and impactful digital engagement!

Preferred SMM with monthly packages they can share****

Pay: $10.00 - $15.00 per hour

Application Question(s):

• Please share your social media management portfolio
• Do you have experience making video content (y/n)
• Please make sure to include your rates for monthly content creation and what it includes
• How would you elevate LollyBanks social presence?

Work Location: Hybrid remote in Charlotte, NC 28278