Social Media and Marketing Coordinator

Job Overview
We are seeking an energetic and innovative Social Media and Marketing Coordinator to amplify our brand presence across digital platforms. In this dynamic role, you will craft compelling content, manage social media channels, and develop strategic marketing campaigns that engage audiences and elevate our brand identity. Your creativity and analytical skills will drive our digital marketing efforts, ensuring we connect authentically with our community while achieving measurable growth. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in the digital space.

Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity, providing insights for ongoing strategy refinement.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting schedules and timely responses to audience interactions.
• Implement targeted Facebook Advertising campaigns to reach specific demographics, optimize ad performance, and maximize ROI.
• Conduct keyword research and utilize SEO best practices to enhance content visibility across search engines and social platforms.
• Collaborate with the public relations team to develop campaigns that strengthen community relationships and promote positive brand reputation.
• Analyze web analytics and social media metrics through Google Analytics and platform insights to measure campaign effectiveness and inform future initiatives.

Skills

• Proficiency in Adobe Creative Suite applications such as Photoshop, Illustrator, and Adobe Creative Cloud for graphic design and video editing.
• Strong understanding of social media management tools including Hootsuite and Buffer for scheduling, monitoring, and reporting.
• Knowledge of SEO principles, keyword research techniques, and web analytics for optimizing content performance.
• Experience with social listening tools to monitor brand mentions, industry trends, and customer feedback.
• Ability to produce compelling visual content through photography or basic video editing skills.
• Excellent proofreading skills to ensure all content is accurate, on-brand, and engaging.
• Familiarity with digital marketing strategies including branding, e-commerce integration, public relations campaigns, and social media marketing best practices.
• Strong relationship management skills to foster partnerships with influencers, media outlets, and community stakeholders. Join us as a Social Media and Marketing Coordinator to bring your creative ideas to life while driving impactful digital campaigns! This role offers a vibrant environment where your innovative spirit will help shape our brand’s future in the online world.

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person