Social Media and Marketing Coordinator

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic Social Media and Marketing Coordinator to lead our online presence and elevate brand awareness through innovative content creation, strategic campaigns, and data-driven insights. This paid role offers an exciting opportunity to shape our digital voice, foster meaningful relationships with our community, and drive impactful marketing initiatives. If you thrive in a fast-paced environment and have a flair for visual storytelling and digital marketing strategies, we want to hear from you!

Responsibilities

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create captivating content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
• Manage social media scheduling and publishing using applications like Hootsuite and Buffer to ensure consistent brand messaging.
• Analyze web analytics and social media metrics through Google Analytics and web analytics tools to measure campaign performance; optimize strategies based on data insights.
• Coordinate with public relations teams to craft press releases, manage media outreach, and enhance brand reputation through effective communication.
• Oversee paid advertising campaigns on platforms such as Facebook Advertising to boost reach and conversions while managing budgets efficiently.
• Conduct keyword research for SEO purposes to enhance content discoverability; integrate SEO best practices into all digital content.
• Collaborate with cross-functional teams on branding initiatives, e-commerce promotions, and website updates to ensure cohesive messaging across channels.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and familiarity with Adobe Creative Suite.
• Hands-on experience with social media management tools such as Hootsuite or Buffer; ability to schedule posts effectively across multiple platforms.
• Knowledge of SEO principles, keyword research techniques, Google Analytics, and web analytics tools for performance tracking.
• Strong photography and video editing skills; experience with video editing software is highly desirable.
• Excellent written communication skills with an eye for proofreading and content refinement.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in public relations strategies, relationship management, and branding principles is a plus. Join us as we harness the power of social media marketing to tell compelling stories that resonate! This role offers an energetic environment where your creativity fuels impactful campaigns that connect with audiences worldwide.

Pay: $15.00 - $18.00 per hour

Benefits:

• Flexible schedule

Work Location: In person