Social Media and Marketing Coordinator

Job Summary
We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and develop innovative marketing strategies that resonate with our target audience. Your enthusiasm for digital marketing and creativity will drive engagement, increase brand awareness, and support our overall business objectives. This paid position offers an exciting opportunity to make a tangible impact through innovative campaigns and strategic outreach.

Duties

• Develop, implement, and oversee social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create engaging multimedia content including graphics, videos, photography, and written posts aligned with branding guidelines using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback to inform marketing tactics.
• Manage social media scheduling and publishing using applications like Hootsuite or Buffer to ensure consistent posting schedules.
• Conduct keyword research and optimize content for SEO to enhance organic reach and improve search engine rankings.
• Analyze web analytics and social media metrics through Google Analytics and other tools to measure campaign performance and identify areas for improvement.
• Collaborate with the public relations team to craft press releases, coordinate media outreach, and foster positive relationships with media outlets.
• Plan and execute Facebook Advertising campaigns to target specific audiences effectively while managing ad budgets for maximum ROI.
• Support e-commerce initiatives by creating promotional content that drives online sales and enhances customer experience.
• Coordinate photography sessions and video editing projects to produce high-quality visual assets for campaigns.

Skills

• Proficiency in social media management platforms such as Hootsuite, Buffer, or similar applications.
• Strong graphic design skills with expertise in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices including keyword research, on-page optimization, and content creation strategies.
• Experience with social listening tools to monitor brand reputation and industry trends.
• Ability to analyze data using Google Analytics or similar web analytics tools to assess campaign effectiveness.
• Excellent written communication skills with a keen eye for proofreading and editing content for clarity and consistency.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns that align with marketing goals.
• Basic photography skills along with video editing capabilities to produce engaging multimedia content.
• Strong relationship management skills to collaborate effectively across teams including PR, sales, and creative departments.
• Understanding of digital marketing principles including branding, social media marketing strategies, and e-commerce integration. Join us as a Social Media and Marketing Coordinator if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us connect authentically with our audience while driving impactful results!

Job Type: Full-time

Pay: $23.01 - $27.71 per hour

Work Location: Hybrid remote in Port St Lucie, FL 34952