Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and engage with our online community to drive brand awareness, customer loyalty, and business growth. Your expertise in social media management, digital marketing tools, and creative design will be vital in shaping our online identity and connecting with diverse audiences worldwide. Join us to make a meaningful impact through creative storytelling and data-driven marketing strategies!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback for actionable insights.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and optimize marketing efforts.
• Oversee public relations activities by building relationships with media outlets, influencers, and partners to amplify brand messaging.
• Use social media management applications like Hootsuite or Buffer to schedule posts, monitor engagement metrics, and streamline content distribution.
• Collaborate with cross-functional teams including graphic designers, photographers, videographers, and web developers to produce engaging multimedia content.
• Maintain consistent branding across all channels while ensuring proofread quality for all published materials.
• Stay updated on the latest trends in digital marketing, social media platforms, and emerging technologies to keep strategies innovative.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Demonstrated proficiency in graphic design software such as Adobe Photoshop, Canva, and video editing software for content creation.
• Hands-on experience with social listening tools, web analytics (Google Analytics), SEO techniques, and keyword research methods.
• Familiarity with social media advertising platforms including Facebook Ads Manager for targeted campaigns.
• Knowledge of video editing software for creating engaging multimedia content tailored for various platforms.
• Strong understanding of branding principles, relationship management, public relations strategies, and e-commerce integration.
• Excellent proofreading skills combined with the ability to craft compelling narratives that resonate with diverse audiences.
• Ability to analyze data insights from platforms like Google Analytics to inform strategic decisions and improve campaign performance. Join us as a Social Media and Marketing Manager to unleash your creativity while driving impactful results! Your innovative ideas will help shape our brand story across the digital landscape—empowering us to connect authentically with our community worldwide!

Pay: $47,880.71 - $57,662.79 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person