Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a dynamic environment where creativity meets strategic thinking? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand’s online presence. This role offers an exciting opportunity to develop innovative marketing campaigns, manage social media channels, and build meaningful relationships with our community. If you’re ready to make a significant impact through digital marketing, this position is perfect for you!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor performance, and optimize campaigns in real-time.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content creation and marketing tactics.
• Manage paid advertising campaigns on Facebook Ads and other platforms to maximize reach and ROI.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness and identify opportunities for growth.
• Foster strong relationships with media outlets, influencers, and community partners through public relations efforts and relationship management strategies.
• Oversee branding initiatives ensuring consistency across all digital channels while maintaining a fresh and innovative approach.
• Collaborate with cross-functional teams including sales, design, and product development to support e-commerce initiatives and promotional campaigns.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with brand standards.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on content creation and campaign management.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for creating engaging visual content.
• Hands-on experience with social media management tools such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO practices, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Demonstrated ability to develop creative marketing strategies that drive engagement across multiple channels.
• Familiarity with Facebook Advertising platform for managing paid campaigns effectively.
• Excellent proofreading skills with an eye for detail to ensure high-quality content output.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as we harness the power of digital storytelling to elevate our brand! This paid position offers an inspiring environment where your creativity will flourish while making a tangible impact on our community’s growth. If you’re eager to lead innovative marketing initiatives that resonate globally—apply now!

Pay: $48,236.78 - $58,091.61 per year

Benefits:

• Flexible schedule

Work Location: In person