Social Media and Marketing Manager

Juniper Books designs special edition book sets and curates custom libraries for clients around the world. In 2025, we opened our first showroom in Boulder, Colorado where customers can browse books for sale, take a tour of our operations, and experience books like they have never seen before!

The Marketing and Social Media Manager is responsible for Juniper Books’ day-to-day presence across social media and emerging media channels. The primary focus of the role is Instagram; however, we want to grow our TikTok presence and maintain our foundations on Pinterest and Facebook.

The role also includes some press and podcast outreach to further strengthen the brand. The role includes one weekly showroom shift (in Boulder, Colorado) to stay closely connected to our products, customers, and real-world content opportunities.

This is a hands-on role for someone who loves both making content and getting it seen—whether that’s through social posts, creator partnerships, or media placements. You’ll work closely with our team to bring campaigns to life while helping expand Juniper’s visibility through thoughtful outreach and relationships.

To apply, submit a cover letter addressing the following: How does your connection to books make you a strong fit to manage social media for our brand? Describe your direct, hands-on experience managing social media for a brand or company. We are specifically looking for experience with things like responding quickly to relevant trends, identifying and managing influencers or content creators, encouraging user-generated content, and actively engaging an online community. Please include 1–2 specific examples of work you’ve done in these areas.

Key Areas of Responsibility

Grow Juniper Books and Juniper Custom's Visibility

• Analyze where the company is now and co-create the strategy for growth with the Founder and CEO and the marketing team
• Create and track benchmarks to track growth
• Maximize the visibility of the company’s 25th anniversary year (founded in 2001) through social media, PR, and other channels.

Content & Social Execution

• Plan and execute social content across key platforms (Meta, TikTok, Pinterest)
• Capture and create on-brand content (photo, video, behind-the-scenes, product storytelling)
• Maintain a consistent posting rhythm and elevated brand voice
• Partner with internal teams to translate launches and campaigns into engaging content
• Track performance and share insights to refine content over time

Influencer & Creator Collaborations

• Identify and build relationships with creators aligned with the Juniper brand
• Manage outreach, gifting, and collaboration timelines
• Coordinate deliverables and track performance of partnerships
• Support the growth of affiliate and creator programs
• Cultivate and post UGC

PR & Media Outreach

• Research and pitch relevant podcasts, newsletters, and media opportunities using a platform we use to identify the best fit for media collaborations and to manage and track communications - it is easy to use even for those without PR experience.
• Support the founder's storytelling and brand visibility through earned media
• Identify timely opportunities for Juniper to show up in cultural conversations

Showroom Connection

• Work one showroom shift per week to stay close to customers and our products
• Learn from customer conversations and visits to create better content and marketing strategies
• Encourage UGC from customer visits and events

Qualifications

• 2–4+ years of company experience in social media, creator partnerships, PR, or related marketing roles, representing a brand with a dedicated following
• Strong understanding of how modern media works (editors, Substack writers, freelancers, affiliates, podcasts, creators)
• Proven ability to create consistent, on-brand social content that drives engagement and growth
• Experience building and managing creator/influencer relationships and collaborations
• Demonstrated ability to identify opportunities and proactively execute
• Strong writing skills with a clear grasp of brand voice, captions, and short-form marketing copy
• Comfortable capturing and producing polished content using a phone and editing tools (CapCut, Canva, native editing tools, etc.)
• Experience with affiliate platforms, partnerships, or performance tracking is a plus
• Familiarity with social scheduling tools (Later, Buffer, Meta Business Suite) and basic analytics/reporting
• Highly organized and detail-oriented; able to manage multiple campaigns, timelines, and relationships simultaneously
• Experience with Shopify Collabs, Awin, or similar platforms
• Experience pitching or securing media, podcast, or newsletter placements
• Proactively identify cultural trends in the book world and in pop culture

Pay: $58,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Are you available to work in the North Boulder office five days a week?
• Do you have 2-4 years of experience creating social media content for a brand?

Work Location: In person