Social Media and Marketing Manager

Overview
We are seeking a highly experienced and results-driven Social Media & Marketing Manager to lead the digital growth and brand expansion of Kang Vape. This role requires a deep understanding of the vaping industry, including Georgia state compliance laws, advertising restrictions, and retail marketing regulations.

You will be responsible for building and executing high-performance marketing strategies across social media platforms while ensuring all content and campaigns remain fully compliant with applicable laws and platform policies.

Key Responsibilities

• Develop and execute data-driven social media and digital marketing strategies to grow brand awareness, engagement, and sales performance
• Manage daily content creation, publishing, and campaign scheduling across TikTok, Instagram, Facebook, Snapchat, Pinterest, and YouTube
• Ensure all marketing materials comply with Georgia vaping laws, federal regulations, and platform-specific advertising policies
• Track, analyze, and report KPIs including reach, impressions, engagement rate, CTR, conversions, and ROI
• Build and optimize influencer and brand ambassador campaigns within the vaping and lifestyle space
• Identify high-performing content trends and adapt strategies for viral growth and audience expansion
• Collaborate with sales and operations teams to align marketing campaigns with product launches and promotions
• Maintain brand consistency across all digital channels while scaling multiple campaign funnels
• Monitor competitor activity within the vaping and nicotine industry and adjust strategy accordingly
• Implement structured reporting systems for weekly, monthly, and campaign performance reviews

Required Experience & Qualifications

• Proven experience in vape, nicotine, CBD, or regulated consumer goods marketing (required)
• Strong knowledge of Georgia state vaping laws and U.S. tobacco advertising compliance
• 3+ years experience in digital marketing and social media management
• Demonstrated success in KPI tracking, analytics, and performance optimization
• Experience running influencer campaigns and ambassador programs
• Strong understanding of TikTok, Instagram Reels, and short-form viral marketing
• Ability to manage multiple content pipelines and high-volume posting schedules
• Familiarity with compliance-safe branding strategies in restricted industries

Preferred Skills

• Experience scaling lifestyle or nightlife-focused brands
• Paid ads experience (Meta Ads, TikTok Ads where applicable under compliance limits)
• Creative direction and content strategy development
• Strong communication and team leadership skills

What We Expect

This is not a basic social media role. We are looking for someone who can:

• Think like a marketer
• Execute like a content strategist
• Track like a data analyst
• And operate within a regulated industry without risk exposure
• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening tools to track brand sentiment, industry trends, and customer feedback; respond promptly to inquiries and comments to strengthen relationships.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to optimize reach, conversions, and ROI.
• Analyze web analytics and social media metrics using Google Analytics, Buffer, Hootsuite, and web analytics tools to measure campaign performance and inform future strategies.
• Coordinate with public relations teams to ensure consistent branding across all channels; support outreach efforts for collaborations or partnerships.
• Oversee e-commerce marketing initiatives by integrating social media efforts with online sales platforms to boost product visibility.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite; experience with video editing is a plus.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Ability to develop compelling content tailored for diverse audiences while maintaining brand consistency.
• Strong relationship management skills to collaborate effectively with cross-functional teams and external partners.
• Excellent proofreading skills with an eye for detail to ensure high-quality messaging across all channels. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! We’re committed to fostering an inclusive environment that encourages innovation—offering paid positions that empower you to make a real impact in the digital space. Bring your passion for digital storytelling and strategic thinking to help us connect authentically with audiences around the globe!

Pay: $18.00 - $20.00 per hour

Work Location: In person