Social Media and Marketing Manager

About EDGE Surgical

EDGE Surgical is a dynamic, innovative medical device company specializing in orthopedic solutions. Our flagship product, the Electronic Depth Gauge (EDG®), revolutionizes surgical precision, reduces infection risks, minimizes wasted implants and OR time, and improves patient outcomes. We’re a small, agile team committed to bringing breakthrough technology to hospitals and surgeons. As we grow, we’re building a bold marketing presence that highlights our impact in the OR through engaging, educational, and creative content.

Role Overview

We’re seeking a creative, organized, and results-driven Social Media Manager to own our social media strategy and execution. Video content—especially short-form, whimsical, and engaging videos for TikTok and Instagram—will be a cornerstone of our marketing efforts. You’ll translate complex medical device benefits into accessible, compelling stories for surgeons, hospital staff, procurement teams, and broader healthcare audiences. In this role, you’ll thrive in a fast-paced environment, collaborating closely with internal teams, videographers, and external partners while maintaining a consistent, high-quality content cadence across platforms.

Key Responsibilities

• Develop and Execute Social Media Strategy: Create and manage content calendars for LinkedIn, Instagram, TikTok, and other relevant channels. Ensure a regular posting cadence with a mix of educational, behind-the-scenes, product-focused, and whimsical content.
• Video Content Leadership: Conceptualize, produce, and optimize short-form videos (using in-house videographers, AI tools, stock assets, or self-production). Provide creative direction, feedback, and quality control to meet tight deadlines and brand standards.
• Platform-Specific Content: Tailor messaging and tone effectively—professional, thought-leadership content for LinkedIn (e.g., surgeon testimonials, clinical insights) versus more dynamic, visual, and approachable content for Instagram/TikTok.
• Content Creation & Management: Generate ideas, write captions, design graphics, and edit videos. Leverage AI tools and other resources to maximize efficiency and creativity.
• Engagement & Growth: Monitor comments, messages, and trends; engage with audiences (including healthcare professionals); analyze performance metrics; and iterate to drive reach, engagement, and lead generation.
• Collaboration: Work hand-in-hand with videographers and marketing stakeholders. Coordinate cross-functional input while owning execution.
• Additional Support (Nice-to-Have): Assist with website updates (WordPress), basic CRM tasks (Salesforce), and other digital marketing initiatives as needed.

Qualification:

• 3+ years of social media management experience, ideally in healthcare, medical devices, B2B, or regulated industries.
• Proven track record creating and managing short-form video content for TikTok, Instagram Reels, and similar platforms.
• Strong understanding of platform algorithms, best practices, and analytics tools (e.g., Meta Business Suite, TikTok Analytics, LinkedIn Analytics).
• Ability to thrive in a dynamic, small-team environment with tight deadlines.
• Excellent written and verbal communication skills; creative storytelling ability.
• Organizational skills and attention to detail for consistent content delivery.
• Comfort providing creative feedback and collaborating on video production.

Preferred/Nice-to-Have:

• Experience or familiarity with medical devices, orthopedics, or healthcare marketing (understanding of compliance considerations a plus).
• Technical skills: WordPress website updates and Salesforce CRM.
• Proficiency with video editing tools, design tools, and AI content generators.
• Personal Attributes: Self-starter who can take ideas and turn them into polished reality. Creative yet analytical. Passionate about healthcare innovation.

Job Types: Full-time, Part-time

Pay: $25.00 - $45.00 per hour

Benefits:

• Health insurance
• Paid time off

Work Location: In person