Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop and execute dynamic social media strategies, create compelling content, and analyze campaign performance to drive engagement and growth. Your passion for digital marketing, combined with your creativity and analytical skills, will help us connect authentically with our audience and strengthen our brand identity. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in the digital space.

Responsibilities

• Develop comprehensive social media strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that resonate with target audiences.
• Utilize tools like Hootsuite or Buffer for scheduling posts, monitoring engagement, and managing multiple social media accounts efficiently.
• Implement SEO best practices and conduct keyword research to optimize content visibility across search engines and social platforms.
• Analyze web analytics using Google Analytics and social listening tools to measure campaign effectiveness and identify opportunities for improvement.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Foster relationships with influencers, media outlets, and community partners to enhance brand awareness through public relations initiatives.
• Oversee branding consistency across all digital channels while ensuring proofread quality in all communications.
• Stay updated on industry trends in social media marketing, digital marketing, e-commerce, video editing, graphic design, and web analytics to keep strategies fresh and innovative.

Qualifications

• Proven experience in social media management, content creation, or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design and visual content creation.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO techniques, keyword research methods, Google Analytics, and web analytics tools to optimize online presence.
• Experience with Facebook Advertising campaigns as well as other paid digital advertising platforms.
• Strong skills in photography and video editing to produce high-quality visual content that captures audience attention.
• Excellent relationship management skills for engaging with stakeholders including influencers, media contacts, and internal teams.
• Ability to proofread meticulously ensuring all content aligns with branding standards while maintaining clarity and professionalism.
• A passion for digital marketing trends such as social listening, branding strategies, public relations efforts, and e-commerce integrations. Join us as a vital part of our team where your creativity fuels our growth! We’re committed to supporting your professional development while offering a vibrant environment where innovation thrives.

Pay: $10.00 - $15.00 per hour

Work Location: In person