Social Media Campaign Specialist

Job Title: Social Media Campaign Specialist

Department: Marketing

Location: Qatar

Reports to: Marketing Manager / Head of Marketing

Job Purpose:

The Social Media Campaign Specialist is responsible for planning, executing, and optimizing social media campaigns to promote the company’s Food & Beverage (F&B) brands in Qatar. The role requires proven experience in the F&B industry, strong knowledge of the local market, and fluency in Arabic and English to effectively engage with diverse audiences.

Key Responsibilities:

• Develop and implement social media campaign strategies across platforms (Instagram, Facebook, TikTok, Twitter/X, LinkedIn, Snapchat).
• Create engaging Arabic and English content tailored to F&B audiences in Qatar.
• Manage paid campaigns (Meta Ads, TikTok Ads, Google Ads) to maximize reach, engagement, and conversions.
• Monitor and analyze campaign performance, preparing reports with insights and recommendations.
• Engage with followers, respond to inquiries, and build strong brand-consumer relationships.
• Coordinate with the marketing, operations, and design teams to align campaigns with promotions and events.
• Stay updated on the latest F&B and social media trends in Qatar.
• Ensure all content and campaigns reflect brand guidelines and maintain consistent identity.
• Monitor competitors’ activities and suggest creative approaches to differentiate the brand.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience (minimum 3 years) in social media campaign management for the F&B industry in Qatar.
• Fluency in Arabic and English (written and spoken) is mandatory.
• Strong knowledge of Qatar’s F&B market, consumer behavior, and cultural trends.
• Proficiency in social media management and analytics tools (Meta Business Suite, TikTok Business, Google Analytics, etc.).
• Basic graphic design and video editing skills (Canva, Photoshop, or similar tools).
• Excellent communication, creativity, and problem-solving skills.
• Ability to multitask and work in a fast-paced environment with tight deadlines.

Job Types: Full-time, Permanent

Application Question(s):

• Are you available to join immediately
• Current and expected salary
• Do you have experience in FNB Industry