Social Media & Celebrity Collaborations Lead

Location: Rashid Minhas Road, Gulshan-e-Jamal (Railway Colony), Karachi
Employment Type: Full-Time | Onsite
Working Hours:

• Monday – Friday: 09:00 AM – 05:30 PM
• Saturday: 09:00 AM – 01:00 PM

Salary: PKR 150,000 – 250,000 (Negotiable for exceptional candidates)

About the Role

Scaleup Connect is looking on behalf of its client, a leading brand in the FMCG / fragrance industry, to hire a creative, strategic, and proactive Social Media & Celebrity Collaborations Lead. This role will elevate the brand’s digital presence, engage audiences, and drive impactful campaigns through social media management, PR initiatives, influencer collaborations, celebrity collaborations, and integrated marketing efforts.

As Social Media & Celebrity Collaborations Lead, you will be responsible for strengthening the brand’s digital footprint and public image. You will combine creativity and strategic thinking to deliver consistent, high-impact brand communication across multiple channels.

Key Responsibilities

Social Media Management

• Develop and execute monthly social media calendars aligned with brand objectives.
• Manage platforms including Facebook, Instagram, TikTok, Snapchat, and LinkedIn.
• Create, review, and oversee high-quality written, visual, and video content.
• Lead content shoots with models, influencers, and internal teams.
• Plan and execute paid campaigns to drive reach and conversions.
• Engage with audiences and respond to queries to build community loyalty.
• Monitor analytics and optimize content for performance.

Public Relations & Brand Communication

• Build and maintain relationships with media outlets, bloggers, and influencers.
• Draft and circulate press releases, PR articles, and event announcements.
• Manage brand reputation, including sensitive or crisis communication.
• Represent the brand at product launches, exhibitions, and industry events.

Influencer & Collaboration Management

• Identify, negotiate, and manage influencer and celebrity collaborations.
• Handle PR gifting, product seeding, and partnership coordination.
• Track influencer deliverables, performance, and ROI.

Campaign Planning & Execution

• Conceptualize and execute campaigns for brand awareness, product launches, sales, and seasonal promotions.
• Collaborate with design and product teams for cohesive storytelling.
• Measure campaign effectiveness and prepare detailed performance reports.

Team Leadership

• Mentor and manage social media associates, content creators, and interns.
• Coordinate with videographers, photographers, and designers.

Requirements & Skills

• 3–4 years of experience in Social Media, PR, or Digital Marketing.
• Strong understanding of digital trends, algorithms, and brand storytelling.
• Proven experience in PR outreach and influencer marketing.
• Excellent written, verbal, and presentation skills.
• Expertise in content ideation, scripting, captions, and creative direction.
• Ability to work under pressure and manage multiple deadlines.
• Creativity, attention to detail, and passion for FMCG / beauty / fragrance brands.

Education:

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, or related field.

Industry Preference:

• FMCG, Advertising, or Digital Agencies

Why Join?

• Lead digital strategy for a growing FMCG / fragrance brand.
• Work in a creative, collaborative, and dynamic environment.
• Competitive salary with performance incentives.
• Exposure to influencer marketing, PR campaigns, and multi-channel strategy.

Pay: Rs150,000.00 - Rs250,000.00 per month

Application Question(s):

• Describe a social media or PR campaign you led that you are most proud of. What was your role, and what impact did it have on the brand?
• Can you share an example of a social media or PR campaign where you worked with high-profile influencers or celebrities? Please describe your role, the talent involved, and the results achieved.
• How do you ensure that content reflects a brand’s voice across different platforms? Give an example if possible.
• How do you make sure your posts or campaigns engage the right audience? Share an example of something that worked well.
• Have you worked with designers, videographers, or other team members to produce content? How do you ensure smooth collaboration?
• Describe a campaign or initiative where your PR and influencer relationships significantly enhanced brand visibility, credibility, or engagement. What strategies did you use, and what measurable impact did it have?
• Do you have an existing network of influencers, content creators, or celebrities in the FMCG, beauty, or lifestyle industries? If yes, please provide a few names from your network or contacts that you have successfully collaborated with for brand campaigns.

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Marketing: 3 years (Preferred)
• Celebrity & Influencer Collaborations: 3 years (Required)

Location:

• Karachi (Required)

Work Location: In person