Social Media & Content

About Healthkart: Healthkart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands – MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy.

What You’ll Do (AKA Your Day Job):

• Cook up crazy-good content—Reels, carousels, videos, memes—stuff people have to share.
• Write captions that turn heads, spark conversations, and drive action.
• Keep our Instagram alive with energy and engagement.
• Spot trends faster than the algorithm can change.
• Send out creative briefs to influencers—we’re talking clear, quirky, and on-brand directions that get results.
• Collaborate with influencers to craft scroll-stopping deliverables that bring the brand to life.
• Build campaigns that turn into the next big thing.

What You Bring to the Table:

• A knack for storytelling that turns boring into brilliant.
• A natural flair for social media & content—you know the trends, platforms, and what makes people tick.
• Experience in working with an agency or a D2C Brand or a passion for witty story telling.
• Comfortable with being in front of a camera.
• A fearless, creative mind that loves pushing boundaries.
• Bonus points for a love of fitness, wellness, and health.
• 1-3 years of experience in content and social media management.

Perks of Joining Us:

• Work with a team that’s all about redefining norms—with a playful edge.
• Full creative freedom—bring your wildest ideas, we'll make them happen.
• A dynamic work environment where your ideas are valued (and snacks are protein- packed).
• The chance to make waves in the wellness world, one post at a time.