Social Media Content Creator

Social Media Content Creator (DTC Pet Brand – UGC + Performance Focus)

Type: Part-Time Contract (Remote)

About Pawford

We’re a fast-growing, dog supplement brand focused on helping dogs live healthier, happier lives through high-quality, effective products.

We’re building a content engine that drives real growth—not just posts.

About the Role

This is not a traditional social media manager role.

We’re looking for a content-first creator who can consistently produce engaging, high-volume content and contribute ideas based on what’s working.

Your primary responsibility: Create content that captures attention, builds trust, and drives engagement.

Hybrid Work

Most of the work can and will be done remotely. It is 90% remote. The in person work required is attending in person events, possibly filming content in public places, or working at our office in Allen occasionally.

What You’ll Be Responsible For

• Create 5–10 short-form videos per week (TikTok, Instagram Reels, Meta)
• Film and edit content (UGC-style, raw, authentic—not overly polished)
• Develop hooks, angles, and storytelling ideas for content
• Appear on camera when needed (or direct content using your dog/others)
• Repurpose UGC and influencer content into multiple variations across social and paid channels
• Collaborate on repurposing content into email ideas or campaigns
• Share 1–2 content ideas weekly that could also be adapted into email campaigns
• Post and schedule content across platforms
• Monitor comments and engage with the audience
• Identify and reach out to micro-influencers and UGC creators for collaborations
• Coordinate influencer deliverables and ensure timely content submission
• Stay on top of trends and contribute simple, testable content ideas each week
• Track performance (views, engagement, saves) and iterate quickly

What Success Looks Like

• Consistent output of high-quality content every week
• Increasing engagement (views, saves, shares, comments)
• Strong ability to test multiple content angles and improve over time
• Steady flow of UGC and influencer content coming in
• Bringing 2–3 relevant content ideas weekly based on trends or observations
• Maintain a rolling 4-week content calendar, updated weekly based on performance and new ideas

Who This Is For

• You’ve created content that has actually performed (not just posted)
• You understand hooks, storytelling, and what makes people stop scrolling
• You can move fast and produce content consistently
• You’re comfortable being on camera or directing content
• You’re proactive and bring ideas—not just execution
• You are highly organized and follow through on deliverables

Startup Mindset (Important)

We are an early-stage brand, and priorities can shift quickly. This role requires someone who is:

• Comfortable working in a fast-paced, evolving environment
• Able to adapt and pivot quickly based on feedback and performance
• Willing to take initiative and problem-solve without constant direction
• Focused on outcomes, not just tasks

Bonus Points

• Experience with DTC, pet brands, or supplements
• Experience creating UGC-style ads
• You own a dog and enjoy creating pet-related content

Important

This is an execution-focused role. Overall content direction and strategy will be provided. We’re looking for someone who can execute, test, and improve consistently—not someone to figure everything out from scratch.

Why You’ll Love This Role

• Direct impact on a fast-growing brand
• Creative freedom within a performance-driven environment
• Opportunity to grow into a larger role as the brand scales

How to Apply

Please complete this form: https://forms.gle/3oJHhmmkfZx7yvyX8

Applications must include:

• 3–5 examples of content you’ve created
• Any performance metrics (views, engagement, conversions)
• Answer to this question:“If you had to create 3 videos for a dog joint supplement, what angles/hooks would you test?”

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Allen, TX 75013