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Social Media Content Creator
Job Description
Responsible to write, edit and proofread content for a variety of internal and/or external communications.
Responsible to write, edit and proofread content for a variety of internal and/or external communications.
- Write clear and compelling content while maintaining a consistent brand voice.
- Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.
- Research and produce communications content that is informational, educational and drives engagement.
- Develop and deliver presentations to internal team members and leadership.
- Research targeted audiences and suggest communication channels.
- Support special projects as assigned.
- Generate ideas to improve communication processes and delivery methods.
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Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.
- Design and produce branded assets for social media platforms, including infographics, blog previews, and other visual assets that support campaign objectives.
- Maintain a visual‑focused content calendar that schedules the creation, approval, and publishing of graphic assets across all social channels.
- Write concise, on‑brand social media copy to accompany visual assets and schedule posts using Sprout Social or equivalent management tools.
- Curate, organize, and steward the company’s library of stock imagery, ensuring proper licensing, attribution, and alignment with brand guidelines.
- Apply Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design tools to proficiently to develop high‑quality visual content, adhering to brand standards and accessibility best practices.
- Explore and integrate artificial‑intelligence tools (e.g., generative image models, automated layout assistants) to streamline creative workflows, increase production efficiency, and maintain consistency.
- Collaborate with internal partners to align visual storytelling with community engagement strategies and overall communications plans.
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Monitor performance of visual content (impressions, engagement, click‑through rates) and provide insights for iterative design improvements.
- Expert ‑ level proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) or comparable design tools.
- Demonstrated ability to create on ‑ brand visual assets for a variety of digital formats and sizes
- Familiarity with AI ‑ driven creative tools (e.g., generative image models, copy ‑ to ‑ image platforms) and best practices for ethical use.
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Strong eye for design, layout, typography, and color theory, with an emphasis on accessibility standards.
- Bachelor's degree in English, Journalism, Communications or related field is required.
- Three (3) years of professional communications experience is required.
- Previous experience working in the healthcare industry is preferred.
- Advanced copywriting, editing and written communication skills.
- Intermediate oral communication skills.
- Advanced Microsoft Word and intermediate PowerPoint skills.
- Intermediate knowledge of multimedia technologies.
- Ability to manage multiple priorities concurrently while meeting deadlines.
- Ability to work independently and in a team environment.
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Ability to establish and maintain positive relationships within the organization and community.
- Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth.
- Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries.
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Provide insights on social media community feedback and online reviews.
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