Social Media Content Creator

General Description Of Duties

• Position subject to close at any time**
  
  

NOTE TO INTERNAL APPLICANTS: INTERNAL CANDIDATES IN THE SAME CLASSIFICATION AND/OR PAY GRADE AS THE POSITION POSTED WILL NOT RECEIVE A PAY ADJUSTMENT IF SELECTED.

This position is responsible for assisting with the development of and leading the implementation of Osceola County’s social media strategy. This includes creatively conveying the County’s message across platforms such as Facebook, X, Instagram, LinkedIn, Nextdoor, and others in both English and Spanish. Digital content should highlight the strategic priorities of Osceola County Government, including capturing photos and videos and designing graphics, along with the review, organization, and maintenance of various social media and marketing technologies within the Communications Department; supporting the County’s social media presence by conceptualizing, writing, designing, publishing, curating, monitoring, and reporting on various platforms; creating short-form video content and images to highlight the activities of County Commissioners. Provides skilled social media management, marketing outreach, and web-based support as needed. Work requires independent judgment and the ability to work alone and as a member of a team.

Essential Job Functions

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

• Develops a monthly content calendar for social media channels through the writing, conceptualizing, designing, and creation of digital content consistent with the County’s strategic goals.
• Coordinates, shoots, and edits video content for use on social media platforms, at times in conjunction with other team members, including travel throughout the County to support social media and departmental needs.
• Monitors social media/digital trends and recommends a social media strategy to department management to be consistent with market advancements
• Monitors departmental social media accounts and ensures brand and voice consistency, in conjunction with other appropriate department staff.
• Creates and interprets regular reporting on social media performance using monitoring platform, and offers recommendations on how the data informs future decisions.
• Provides creative insight and implements tactics to increase public engagement via social and digital platforms.
• Assists in the planning, coordination, and coverage of community events and programs, including occasional work after hours and on weekends.
• Meets with department representatives and Communications staff to plan and work on social media projects and public education campaigns.
• Supports other web and digital content strategies according to County standards.
• Updates and catalogues departmental content management files in conjunction with appropriate department staff.
• Assists with copywriting/editing of draft collateral materials as needed.
• Performs duties as assigned/necessary which are related, or logical assignment to the position.
• Emergency Management Responsibilities: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane or other emergency situations, and are expected to perform emergency service duties, as assigned.
  
  

Minimum Qualifications

Education: Bachelor’s Degree in English, Marketing, Communications, Public Relations, Journalism, Digital Media, or a closely related field

Experience: Two (2) years of experience in social media, marketing, web technology, and digital media. An equivalent combination of education, training, and/or experience may be considered.

Miscellaneous

• Must possess and maintain a valid Florida Driver’s License.
• Bilingual proficiency in English and Spanish strongly preferred.
• Must comply with Meta (Facebook) individual requirements to run ads about social issues, elections, or politics within the Ad Center or other applicable social media platforms.
  
  

Knowledge, Skills And Abilities

• Strong knowledge of Facebook, X, LinkedIn, Instagram, and other social media platforms.
• Knowledge of strategic social media content creation, publishing, monitoring, and reporting, such as Meta Suite and Hootsuite products.
• Knowledge of creating and curating graphics and short videos/live feeds for social channels.
• Knowledge of basic social media and digital writing and design principles, techniques, and skills, including ability to design, layout, edit, and/or manipulate digital graphics and/or images.
• Knowledge of and ability to use software specific to the development and management of social media platforms.
• Knowledge of Adobe Creative Suite, Canva, or equivalent software to create social media and digital graphics.
• Knowledge of traditional art techniques, basic digital photography, video production, and the use of traditional media.
• Knowledge of post-production techniques, such as the use of editing software for final preparation for various multimedia.
• Knowledge and ability to test multiple interfaces and/or browsers for optimal performance.
• Knowledge and ability to build social media campaigns and online ads.
• Excellent critical thinking and problem-solving skills.
• Excellent interpersonal, presentation, and communication skills.
• Skill in organizational and proactive communication functions.
• Skill in accurate, effective, and concise writing, and correct context.
• Skill in copywriting, proofing, and editing.
• Ability to properly implement County branding including standards and guidelines.
• Ability to maintain appropriate file management system.
• Ability to effectively manage a broad and diverse project workload in a deadline-driven work environment.
• Ability to use good judgment in quick decision-making.
• Ability to work alone and as a member of a team.
• Ability to work weekends and after hours as required.
  
  

Physical Demands

Physical Demand: Light

• 20 pounds maximum lifting.
• Rare lifting, carrying up to 10 lbs.
• If less lifting is involved it will require significant walking/standing.
• If mostly sitting is involved it will require push/pull on arm or leg controls.
• Expressing or exchanging ideas by spoken word or perceiving sound by ear.
• Good eyesight for production or safety of self and others.
• Physical agility is required in kneeling, bending, stooping, and reaching.
• Required to have clear vision at distances of 20 inches or less.