Social Media Content Creator - Marketing

Maxobiz is a dynamic and innovative IT House serving clients in 30+ countries with different niches. Our dedicated team of professionals collaborates to deliver exceptional design and web development services, enhancing brand identities worldwide. We are seeking a Social Media Content Executive (Marketing) with 1-1.5 years of relevant hands-on experience (or portfolio-proven equivalent competence) to join our team at our Gulberg 3 office in Lahore.

Key Responsibilities:

1. Content Planning & Strategy Execution

• Plan and develop platform-appropriate content aligned with brand objectives and campaign direction.
• Maintain and manage a structured content calendar to ensure consistent publishing.

2. Creative Content Production

• Create engaging reels, short-form videos, carousels, and static posts for social media platforms.
• Adapt storytelling approaches to suit different content formats and audiences.

3. Copywriting & Brand Voice Management

• Write clear, compelling, and brand-aligned captions and post copy.
• Help strengthen and maintain a consistent brand voice across platforms.

4. Trend Research & Adaptation

• Stay updated with social media trends and creatively adapt them to Maxobiz’s brand identity and messaging.

5. Collaboration & Campaign Support

• Coordinate closely with design, marketing, and leadership teams for campaigns, launches, and brand initiatives.

6. Publishing & Performance Monitoring

• Manage day-to-day posting across platforms such as Instagram, LinkedIn, Facebook, and others as required.
• Track basic performance metrics and share improvement suggestions.

Requirements:

• Preferably 1-1.5 years of hands-on experience in social media content creation, management, or a strong portfolio demonstrating equivalent capability.
• Proven experience planning and maintaining structured content calendars with defined content pillars, posting cadence, and approval workflows.
• Practical experience creating platform-optimized content for Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• Solid understanding of platform-specific formats, aspect ratios, thumbnails, hooks, subtitles, and audience behavior.
• Proficiency with content creation and editing tools such as Canva, CapCut, Adobe Premiere, InShot, or similar will be a plus.
• Experience using scheduling and management tools such as Meta Business Suite, Buffer, Hootsuite, Later, or equivalent platforms.
• Strong copywriting skills with the ability to maintain and adapt a consistent brand voice across different platforms and audiences.
• Ability to research, evaluate, and adapt social media trends while maintaining brand safety and brand alignment.
• Experience collaborating with design, marketing, and leadership teams using creative briefs, feedback loops, and version control.
• Basic understanding of social media analytics and performance metrics, including reach, engagement, CTR, watch time, and follower growth.
• Ability to track performance, prepare simple reports, and suggest improvements based on data and testing.
• Experience managing comments, DMs, and community engagement while maintaining professional brand communication standards.
• Knowledge of content repurposing strategies and cross-platform optimization techniques.
• Basic understanding of copyright, music usage rights, and digital asset management best practices.
• Ability to work independently, manage multiple tasks, meet deadlines, and take ownership of content execution.
• Portfolio or live social media handles demonstrating content ownership, results, and platform experience are mandatory for evaluation.

Working Conditions:

• Location: Gulberg 3, Lahore
• Office Hours:

Monday to Friday: 02:00 PM to 11:00 PM

Alternate Saturdays: 10:00 AM to 05:00 PM

• Office Days: Monday to Friday + Alternate Saturdays
• Salary: PKR 50,000 – 60,000 (based on skills and hands-on experience)

Job Types: Full-time, Contract
Contract length: 12 months

Pay: Rs50,000.00 - Rs60,000.00 per month

Application Question(s):

• This is an on-site job and our office is located at Gulberg 3, Lahore. Would you be able to commute to work?
• Have you gone through the entire job post thoroughly?
• Have you created & maintained a monthly/quarterly social content calendar with pillars, themes & dates?
• How many months of hands-on experience do you have with Social Media Content Creation?
• Do you have hands-on experience working for an IT house/software house or a digital marketing agency?
• Have you written detailed creative briefs for designers (objectives, audience, specs, mood boards)?
• Have you tracked metrics like engagement rate, reach, CTR or saves and used them to refine strategy?
• Please state your expected salary.

Work Location: In person