Social Media & Content Marketing Coordinator

About Hapa Kristin

Hapa Kristin is a fast-growing K-beauty colored contact lens brand with a cult following on social media. Our Melrose flagship store is the heart of our brand experience — where content comes to life and customers discover our products firsthand.

About the Role

We're hiring a full-time Social Media & Content Marketing Coordinator to own Hapa Kristin's social media presence, manage influencer relationships, and create content that drives engagement and brand awareness. Our store doubles as our office and content studio, so you'll be immersed in the brand every day.

Responsibilities

Content Creation & Social Media

• Plan, shoot, and edit content for Instagram and TikTok (Reels, Stories, TikToks, carousels)
• Manage daily posting schedule, community engagement, and DM responses
• Track performance metrics (reach, engagement, conversion) and adjust strategy based on data
• Identify and act on trending audio, formats, and cultural moments
• Support seasonal campaigns, product launches, and in-store events with content plans

Influencer & Creator Management

• Identify, outreach, and build relationships with influencers in the beauty/lifestyle space
• Coordinate gifting, collaborations, and UGC campaigns
• Track influencer performance and manage ongoing partnerships
• Attend events and activations to network and represent the brand

In-Store Presence

• Our store is your workspace — you'll be around customers, products, and the team daily
• Capture authentic in-store moments and behind-the-scenes content
• Support the store team during peak hours or events as needed

Qualifications

• 1–2 years of experience managing social media for a brand, or a strong personal portfolio with demonstrated growth
• Skilled in mobile content creation — you can shoot, edit, and post from your phone professionally
• Proficient with editing tools (CapCut, InShot, Canva, or similar)
• Strong understanding of Instagram and TikTok algorithms, trends, and best practices
• Experience or strong interest in influencer outreach and relationship management
• Comfortable being on camera, networking at events, and engaging with people in person
• Genuine interest in K-beauty, colored contacts, or the beauty/fashion space
• Self-starter who sees content opportunities and acts on them
• Strong written English for captions and brand voice

Nice to Have

• Experience with social media analytics tools (Later, Sprout Social, Meta Business Suite)
• Photography or videography skills beyond mobile
• Existing network or relationships with beauty/lifestyle influencers
• Bilingual (Korean, Spanish, or other languages)
• Existing knowledge of colored contact lenses

Benefits

• Health, dental, and vision insurance
• 401(k)
• Paid time off
• Employee discount and complimentary Hapa Kristin products
• Creative freedom to shape a growing brand's social presence
• Direct mentorship from marketing leadership

To Apply

Please submit your resume along with links to social media accounts you've managed or content you've created. A short portfolio or highlight reel is strongly encouraged.

Hapa Kristin is an equal opportunity employer.

Job Type: Full-time

Pay: $40,000.00 - $48,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person