Social Media Coordinator

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Job Posting Title:

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Job Description:

Job Summary:

Assists Director of Social Media by managing LSU’s main social media accounts, which are predominantly ranked first in the Southeastern Conference and in the Top 5 nationally among public universities in account followers. Helps build on LSU’s brand and the university’s overall marketing presence by curating/creating/developing content for the social media accounts that potentially reach more than 1 million people with each post. Oversees the official @LSU TikTok account that ranks No. 1 nationally in followers among all main university accounts. Provides a deep understanding of and ability to curate social media analytics to consistently generate reports, and uses related data to adjust strategy for maximum impact. Monitors social media accounts to provide customer service to social users as well as to make the Director of Social Media aware of any potential issues or crises. Experience with Sprinklr, Brandwatch, Sprout, or other social listening tools preferred but not required.

Additional Information:

In compliance with PS 18, ability to report to work during crisis situations to assist with university communications, includes reporting to and working in the LSU EOC. Must be able to work after hours to maintain LSU's social media channels, or to meet project deadlines or to manage time-sensitive content.

Job Responsibilities:

30%: Assists the Director of Social Media with managing the official main @LSU social media accounts. Directly curates/creates/develops content and oversees the official LSU TikTok, Instagram and Parents Facebook page and assists Director on other official accounts. Manages the official Instagram account for the Office of the President. Helps Director of Social Media maintain an editorial calendar for use on social media. Stays abreast of technology and communication trends. When new types of social channels are developed, observes channel usage and makes recommendations to Director of Social Media regarding whether the university should develop a presence on that channel.

25%: Evaluates reach and success of social media content and advertising using analytics tools; compiles analytics reports to show social media performance and reputation score. Works with Director of Social Media to deliver analytics reports that show ROI of ad spending when applicable. Understands key metrics in social analytics and a willingness to operate inside the social media monitoring tool contracted by the university. Assists the Director of Social Media in strategizing paid advertising campaigns to maximize intended results.

25%: Monitors social media channels daily, including nights/weekends/holidays. Responds to social media queries and/or refers questions to the correct department. Looks for potential public relations problems, informs supervisors of potential issues and helps with issues management. Serves in LSU’s Emergency Operations Center in times of crisis, which could involve 24/7 shift work at the EOC including nights and weekends when a crisis occurs. Assists Director of Social Media by updating and monitoring all social media messaging from LSU during crisis situations, including nights and/or weekends.

20%: Creates a monthly calendar for campus communicators. Assists Director of Social Media by sharing expertise and offering guidance and help to faculty/staff who operate other LSU-affiliated social media accounts such as senior colleges, other academic units and non-academic units on the Baton Rouge campus and other campuses in the LSU system. Provides reports to senior college communicators to assist in maximizing their footprint on social. Gives presentations on proper social media protocol, answers questions, assists in creating new accounts and/or logging into existing accounts when new staff take over the social media operation for other units. Other duties as assigned.

Minimum Qualifications:

Bachelor's Degree in Communications, Journalism, Marketing or related field.

*LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.*

Preferred Qualifications:

Bachelor's Degree in Journalism, communications, public relations, English, marketing or related field.

1 year experience working in social media, public relations, or in developing and producing content for promotional purposes. Overseeing social media accounts for a university or other large organization. Experience with Sprinklr, Brandwatch, Sprout or other social listening tools preferred but not required.

Job Competencies:

Proficient in the following:

Effective Communication, Critical Thinking, Time Management, Customer Service, Working Relationships, Prioritize and Multi-task, and Brand Awareness

Physical Demands:

N (Not Applicable) Activity is not required for this position

O (Occasionally) Position requires this activity up to 33% of the time (0-2.5 hrs/day)

F (Frequently) Position requires this activity from 33%-66% of the time (2.5-5.5) hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Standing: O

Climbing: N

Sitting: O

Crawling: N

Walking: O

Twisting :N

Bending: N

Reaching (above shoulder): N

Reaching (below shoulder): N

Squatting: N

Vision (near sight): F

Vision (far sight): F

Lifting: N

Push/Pulling: N

Additional Job Description:

Special Instructions:

Posting Date:

Closing Date (Open Until Filled if No Date Specified):

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

LSU is an Equal Opportunity Employer.

All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions. This position is not eligible for H1B visa sponsorship.

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