Social Media Coordinator

The Gulf Breeze Zoo is looking for a Social Media Coordinator to join our team. The position is based in Gulf Breeze, Florida and reports to the Corporate Marketing Director and Park Director.

Position Overview

This Social Media Coordinator will manage content, social media and local marketing support for the Gulf Breeze Zoo. You’ll be the eyes, ears, and voice of the park—capturing daily moments, collaborating with cross-functional teams, and helping shape how the Gulf Breeze Zoo connects with the public across digital channels. This role is perfect for a self-starter who enjoys being in the field and crafting daily content around real-time experiences.

Position Responsibilities:

· Manage the Gulf Breeze Zoo social media channels and stay up to date with platform trends.

· Create and implement a social media calendar for both locations, coordinating with the local team to ensure timely content capture and publication

· Serve as the primary on-site marketing point of contact, working closely with animal care and guest services teams to surface stories and experiences.

· Coordinate and support influencer visits, community partnerships and local vendors

· Capture photos and video content on-site for daily use across platforms

· Minor website updates to pop-up banners, hours, etc as needed

· Monitor guest reviews and reputation across TripAdvisor, Google, Yelp and social media

· Escalate guest concerns or reputational risks to the Park Director and/or Corporate Marketing Director as needed.

· Track performance of local initiatives and submit reports to the corporate office

· Maintain relationships with local tourism offices, schools and media outlets

· Distribute flyers, brochures, and promotional materials throughout the region

· Ensure all content aligns with Gulf Breeze Zoo and Zoofari Parks brand voice, tone and visual identity

· Use corporate-approved tools for scheduling, asset management, and approvals

Social Media Manager Qualifications/Skills:

· Passion for social media and proficiency with major social media platforms and social media management tools

· Proficiency with video and photo editing tools and digital media formats

· Excellent social listening skills

· Strong communicator with an eye for storytelling

· Ability to take compelling video/photos with a phone and DSLR camera

· Knowledge and skill of short form video editing

· Excellent written and verbal communication skills

· Strong copywriting and copy-editing skills and be familiar with AP Style and able to create social media posts that are timely, accurate and in-sync with the Park’s voice and brand

· Impeccable time management skills with the ability to multitask

· Ensure projects are completed with high quality and on schedule

· Detail-oriented approach with the ability to work under pressure to meet deadlines

· Reliable transportation and flexibility for weekly travel to Alabama Safari Park

· Flexible schedule (Willing to work some weekends and holidays during events or peak seasons)

Education and Experience Requirements:

· 1–2 years of marketing or social media management experience

· Work experience in the Attraction industry a plus

· High energy for a fast-paced environment

· Experience with Microsoft Office Suite

· Additional ability to conduct research on the Internet and experience with popular and emerging social media platforms is required. Familiarity with WordPress, MailChimp, SurveyMonkey and video editing software a plus

· Experience with Adobe Creative Cloud (Photoshop, Premier Pro, Illustrator, Lightroom, etc.) or equivalent digital media editing tools

· Experience with Mac computers and Google tools (i.e. Google Docs)

How To Apply

Interested applicants should submit their resume to mrushing@zoofariparks.com

Pay: From $18.00 per hour

Benefits:

• Flexible schedule

Work Location: In person