Social Media Coordinator

Job Responsibilities

Social Media CoordinatorDepartment:CAS College of Arts and Sciences

Advertised Salary Range:Part/Full Time:Full Time

About UofSC

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence StatementAdvertised Job Summary

The Social Media Coordinator develops and manages strategic digital content that supports the college’s marketing and communications goals. This position creates engaging, audience-focused content to promote academic programs, research, and the value of an arts and sciences education while strengthening connections with students and alumni. Working collaboratively across the college, the coordinator plans, produces, schedules, and distributes content across social media and digital platforms, ensuring consistent messaging, brand alignment, and effective audience engagement.

Minimum and Additional Requirements

Knowledge/Skills/Abilities

Demonstrated knowledge of major social media platforms and best practices for the strategic dissemination of digital content in a higher education environment. Proficiency in computer applications, including word processing, digital media editing (photo and video), design software, and web-based tools for managing and scheduling social media content. Strong written communication and editorial skills, with the ability to produce clear, accurate, and audience-appropriate content. Ability to work both independently and collaboratively within a team setting to develop and deliver effective communications. Experience capturing high-quality visual content using cameras or mobile devices to support institutional storytelling and engagement.

Preferred Qualifications

Preferred Qualifications

A bachelor’s degree in communications, English, journalism or a related field plus three years of relevant work experience, or a master’s degree plus one year of relevant work experience.

Additional Comments