Social Media Creator

Social Media Creator
Location: Full-Time, In-Office

About Grandma Lucy’s

Grandma Lucy’s is a premium freeze-dried pet food brand sold nationwide through specialty retail, Amazon, and Chewy. Since 1999, we’ve built our reputation on real ingredients, transparency, and zero tolerance for sketchy pet food practices.

We’re looking for a Social Media Creator who understands what makes content perform on platforms like Instagram and TikTok and enjoys turning ideas into engaging short-form content.

This role is hands-on. You’ll be creating and posting content, experimenting with ideas, and helping grow our social media presence while working with a fun team (and occasionally some very enthusiastic dogs).

This is a full-time, in-office role where we collaborate, film content together, and move quickly on ideas.

What You’ll Do

Create Social Media Content

• Create and post short-form content for Instagram, TikTok, and other social platforms
• Develop engaging content that highlights our products, ingredients, and brand personality
• Create recipe-style videos featuring food prep, hydration, mixing, and feeding moments
• Capture authentic moments with dogs enjoying their meals
• Write captions and hooks that feel natural, engaging, and on-brand
• Produce multiple pieces of content each week

Support Paid Social Creative

• Develop creative for Meta (Facebook/Instagram) and TikTok ads
• Write multiple ad hooks and content variations
• Assist with creative testing and campaign uploads
• Help identify content that performs well and drives engagement

Community Engagement

• Engage with comments and messages across social platforms
• Identify user-generated content opportunities
• Help build a positive and active brand community

Content Performance

• Review basic social media performance metrics
• Identify which posts perform best
• Help improve future content based on what’s working

Qualifications

• 2–5 years experience in social media, content creation, or digital marketing
• Experience creating short-form social media content (Reels, TikTok, etc.)
• Portfolio or examples of social media content required
• Comfortable filming and editing content independently
• Working knowledge of Meta Ads Manager and/or TikTok Ads Manager preferred
• Strong writing and communication skills
• Able to work full-time in-office

Preferred:

• Experience with CPG, food, or lifestyle brands
• Experience creating recipe or food-prep style content
• Comfortable appearing on camera

Hours:

· Monday – Friday from 8:30am to 5:00pm

· In office work

Physical Demands:

· Able to lift up to 40lbs

· Able to be on feet or sit at desk for prolonged periods of time

Benefits:

• Paid Medical Insurance
• Paid Vision and Dental Insurance
• 401K
• Paid Holidays
• Paid Vacation
• Employee Discount

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person