Social Media & Digital Activation Specialist

Be part of a revolutionary change

At Philip Morris International, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.

Are you inquisitive, creative and results driven? Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco and support us with our ultimate vision of a Smoke-Free future – a goal of replacing cigarettes with less harmful alternatives? Do you look for ways to grow in your job? And do you want to build a great career? If the answer is yes, we’d like to hear from you!

RISE TO THE CHALLENGE

Philip Morris KSA Trading Company is looking for a Social Media & Digital Activation Specialist to join the team. As a Social Media & Digital Activation Specialist, you will be part of the Commercial Operations team, reporting to the Manager Events and Unconventional TPs.

The Social Media & Digital Activation Specialist will be responsible for creating and managing engaging, locally relevant digital content to support LAMP (HORECA) initiatives and event activations in Riyadh, Jeddah, and Dammam. This role will also oversee social media trend monitoring, manage Google Maps listings, and build relationships with local collaborators and digital media partners to maximize brand visibility and engagement.

YOUR ‘DAY TO DAY’

Content Creation & Management

• Develop and produce social media content (posts, reels, highlights, stories) for LAMP (HORECA) and event activations.
• Ensure content aligns with brand guidelines and resonates with local audiences.

Trend Monitoring & Insights

• Maintain a dashboard to monitor social media trends in Saudi Arabia.
• Analyse insights to identify opportunities for engagement and content optimization.

Localized Content Development

• Create culturally relevant content based on trend analysis for product launches and brand activities.

Collaboration & Networking

• Identify and connect with local key opinion leaders, creators, and collaborators to amplify brand presence.

Google Maps Management

• Manage and update Google Maps listings for products availability, as well as contracted LAMP locations.

Media Relations

• Build and maintain relationships with local digital media platforms and content aggregators to enhance reach and visibility.

WHO WE’RE LOOKING FOR

• KSA National

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of experience in social media content creation and digital marketing.
• Fluent in both English & Arabic
• Strong understanding of Saudi cultural trends and digital landscape.
• Proficiency in social media analytics tools and dashboard management.
• Excellent communication and networking skills.
• Familiarity with Google Maps listing management
• Previous experience in event activation and brand campaigns is an advantage with knowledge of influencer marketing and local content partnerships
• Ability to work independently and manage multiple projects simultaneously.