Social Media Executive

Plan, create, and schedule engaging content across all social media channels (Instagram, LinkedIn, Facebook, TikTok, etc.).

Monitor trends, reels, and social media algorithms to adapt content strategy accordingly.

Engage with followers, respond to queries, and build community presence online.

Analyze performance metrics, prepare monthly reports, and provide insights to improve engagement and reach.

Collaborate with the design, marketing, and content teams to align messaging and campaigns.

Stay updated on industry trends, platform updates, and competitor activity.

Manage paid social media campaigns when required (in collaboration with digital team or agency).

Support event and campaign coverage in real-time via stories, lives, and posts.