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1. Strategy & Planning Develop and execute social media strategies that align with the company’s marketing goals and brand identity. Plan monthly content calendars for all platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.). Research trends, hashtags, and audience preferences to plan engaging campaigns. --- 2. Content Creation & Management Coordinate with the design and content teams to produce creative visuals, reels, and posts. Write catchy captions, headlines, and hashtags that reflect the brand’s tone and objectives. Ensure content quality, consistency, and timely posting across all channels. Schedule and manage daily posts using tools like Meta Business Suite, Hootsuite, or Buffer. --- 3. Engagement & Community Building Respond to comments, messages, and inquiries promptly to build a strong online community. Engage with followers, influencers, and relevant industry pages to grow reach organically. Monitor conversations and feedback to improve customer experience and brand presence. --- 4. Campaigns & Promotions Assist in planning and executing paid ad campaigns and influencer collaborations. Support marketing campaigns, product launches, and event promotions across platforms. Track and analyze post performance, engagement rates, and conversions. --- 5. Analytics & Reporting Prepare weekly/monthly performance reports highlighting growth, reach, and engagement metrics. Suggest improvements for better audience targeting and content performance. Use insights from analytics to refine future strategies. --- 6. Coordination & Collaboration Work closely with designers, video editors, and the marketing team for campaign execution. Coordinate with clients or partners (if agency-based) to ensure social content aligns with campaign goals. Stay updated on social media trends, tools, and algorithm changes. --- 7. Creative Input Contribute innovative ideas for reels, challenges, and viral campaigns. Suggest creative trends, formats, and storytelling approaches to enhance brand engagement. Support in organizing online events, contests, and digital community activities.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
Ability to commute/relocate:
Application Question(s):
Work Location: In person
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