Social Media Executive

Job Title: Social Media Manager (Luxury Beauty & Lifestyle)

Location: Dubai, UAE
Department: Marketing & Communications
Reports to: Head of Marketing / Digital Director / CEO

Job Summary

Joelle Group is looking for a creative and strategic Social Media Manager to lead our digital presence across luxury beauty and lifestyle brands. The ideal candidate will develop and execute engaging social media strategies, curate high-quality content, and maintain a refined brand image that reflects our premium identity in the UAE and GCC markets.

Key Responsibilities

• Plan and execute social media strategies aligned with brand and marketing goals.
• Manage the content calendar and oversee daily posting across Instagram, TikTok, YouTube, and Snapchat.
• Create and approve visually captivating, on-brand content (photos, videos, Reels, Stories).
• Lead live coverage during events, campaigns, and product launches.
• Engage with followers and maintain an elegant, professional tone in all communications.
• Collaborate with designers, videographers, and influencers to enhance brand visibility.
• Track analytics, prepare performance reports, and provide insights for improvement.
• Stay updated on luxury beauty trends and digital innovations.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience managing social media for beauty, fashion, or luxury brands in the UAE/GCC.
• Excellent copywriting and storytelling skills in English (Arabic is a plus).
• Strong understanding of Instagram, TikTok, YouTube, and Snapchat.
• Experience in influencer collaborations and content strategy.
• Passion for beauty, creativity, and luxury branding.

Salary Range: AED 8,000 – 12,000 (based on experience)

Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month