Social Media Executive

We are looking for a creative and motivated Social Media Executive to support the growth of our Combat Sports and Bedding/Lifestyle brands. This role is ideal for someone with hands-on experience in Meta and TikTok management, with a specific focus on TikTok Shop and Live Campaign execution. You will be responsible for driving engagement through scheduled content and real-time live experiences, often collaborating with influencers to bring our brands to life.

Key Responsibilities

• Live Campaign Management: Plan and execute TikTok Live sessions and live-stream events across social platforms to drive sales and brand awareness.
• Influencer Collaboration: Coordinate with influencers to deliver high-energy, on-brand Live experiences, providing them with key talking points, product samples, and technical guidance.
• Live Stream Moderation: Manage the "back-end" of live sessions—monitoring comments, pinning products, managing flash sales, and ensuring a smooth technical broadcast.
• Social Media Management: Oversee day-to-day activities across Facebook, Instagram, and TikTok.
• Shop Optimization: Assist in Meta and TikTok Shop optimization, ensuring product listings and content align with live-stream sales goals.
• Content Creation: Create engaging captions and ideate creative formats (Reels, UGC-style posts) that lead up to and support Live events.
• Audience Adaptation: Tailor communication styles for both the high-intensity Combat Sports community and the wellness-focused Bedding/Lifestyle audience.
• Performance Tracking: Monitor Live metrics (peak viewers, shop conversions) and standard post metrics to share insights with the team.

Requirements

• 2–3 years of experience in social media management.
• Live Stream Experience: Proven experience managing or supporting TikTok Live or other live-commerce platforms (Instagram Live, Amazon Live, etc.).
• Influencer Coordination: Experience working with creators/influencers, specifically in a "Live" environment where real-time direction is required.
• Platform Expertise: Practical experience with Meta platforms, TikTok, and TikTok Shop Seller Center.
• Platform Expertise (Optional): Practical experience with TikTok Shop Partner Center would be a huge plus.
• Technical Literacy: Comfortable with the technical side of mobile broadcasting (lighting, audio, and platform-specific live tools).
• Communication: Strong collaboration skills to work with design, performance, and external influencer teams.
• Adaptability: Ability to stay calm and solve problems under the pressure of a live broadcast.
• Language: Excellent command of written and spoken English.

Benefits

• Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

• ️ GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

‍ Amazing Work Culture

Paid Time off

‍‍‍ Group Life Insurance

• Maternity Leaves and many more