Social Media Executive - Al Saab Group

Role Overview

The Social Media Executive will manage and grow the Group’s and its entities’ presence across

all social platforms. This role focuses on driving engagement, building brand visibility, and

supporting business objectives through creative content, community management, and

performance tracking. The candidate will act as the voice of the brands online, ensuring

messaging is consistent and aligned with overall marketing goals.

Key Responsibilities

 Social Media Strategy Execution: Implement the social media strategy for the Group

and its entities, ensuring alignment with overall marketing objectives.

 Content Planning: Develop monthly content calendars in collaboration with the

Marketing Executives and Graphic Designer, ensuring timely scheduling and posting.

 Community Management: Monitor social channels daily, engage with followers,

respond to comments/messages, and escalate customer inquiries when necessary.

 Platform Management: Manage the Group’s presence across key platforms (Instagram,

Facebook, TikTok, LinkedIn, YouTube, etc.), optimizing for audience engagement.

 Paid Campaign Support: Work with the Head of Marketing and external resources to

execute paid social media campaigns, ensuring accurate targeting, retargeting, and

reporting.

 Analytics & Reporting: Track, analyze, and report social media performance metrics,

providing insights to optimize content and increase engagement.

 Trend Spotting: Stay on top of social media trends, formats, and algorithm changes,

proactively suggesting new content ideas (e.g., reels, stories, challenges).

 Influencer Coordination: Support influencer outreach and collaborations, including

briefing, content review, and results tracking.

 Bilingual Content Management: Ensure Arabic and English content is published

accurately and consistently, with proper cultural adaptation.

 Cross-Functional Collaboration: Work closely with Marketing Executives to align social

content with campaigns, events, and promotional activities.

 Crisis Management: Support quick and professional responses to negative comments or

issues on social media to protect the brand reputation.

Qualifications & Experience

 Bachelor’s degree in Marketing, Communications, Media, or related field.

 3–5 years of proven experience in managing social media platforms for brands.

 Strong understanding of platform-specific best practices (Instagram, Facebook, LinkedIn,

TikTok, X, etc.).

 Experience with social media scheduling and analytics tools (e.g., Meta Business Suite,

Hootsuite, Sprout Social, or similar).

 Knowledge of paid social campaigns and audience targeting is a plus.

 Excellent communication skills in English [Arabic is an added advantage].

 Creative thinker with strong visual and storytelling instincts.

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• managing social media platforms: 3 years (Required)

Language:

• Arabic (Required)
• English (Required)

Location:

• Kuwait City (Required)