Social Media Growth & Monetization Specialist

Social Media Growth & Monetization Specialist

Organization: Al Haq Foundation
Location: Rawalpindi/Islamabad (On-site/Hybrid)
Job Type: Full-Time

About Al Haq Foundation

Al Haq Foundation is a nonprofit organization dedicated to creating positive social impact through education, healthcare, humanitarian assistance, orphan support, and community development. We are seeking an experienced Social Media Growth & Monetization Specialist to expand our digital reach, strengthen audience engagement, and develop sustainable revenue opportunities across our social media platforms.

Job Summary

We are looking for a results-driven professional who can grow our social media presence, increase audience engagement, optimize platform performance, and implement monetization strategies. The ideal candidate will have hands-on experience managing Facebook, YouTube, Instagram, TikTok, and other digital platforms while understanding platform algorithms, analytics, and revenue generation programs.

Key ResponsibilitiesSocial Media Growth

• Develop and implement strategies to increase followers, subscribers, reach, and engagement across all social media platforms.
• Optimize content for platform algorithms and audience retention.
• Build and manage online communities through consistent audience engagement.
• Identify trends and recommend content opportunities to maximize growth.
• Monitor competitors and industry best practices.

Platform Monetization

• Develop and execute strategies to monetize Facebook, YouTube, Instagram, TikTok, and other eligible platforms.
• Ensure compliance with monetization policies and community guidelines.
• Monitor eligibility requirements and maintain platform compliance.
• Optimize content to increase watch time, engagement, and revenue potential.
• Explore additional digital fundraising and revenue opportunities through social media campaigns.

Digital Marketing

• Plan and manage organic and paid social media campaigns.
• Collaborate with the content creation team to develop high-performing content.
• Optimize content publishing schedules for maximum reach and engagement.
• Manage advertising budgets and campaign performance when required.

Analytics & Performance

• Track and analyze key performance indicators (KPIs) including:
• Follower growth
• Reach and impressions
• Engagement rate
• Watch time
• Click-through rate
• Conversion rate
• Revenue performance
• Prepare monthly performance reports with actionable recommendations.

Account Management

• Manage and secure social media accounts.
• Maintain brand consistency across all digital platforms.
• Stay updated with algorithm changes and platform updates.
• Implement best practices for account security and audience protection.

Required Qualifications

• Proven experience growing and monetizing social media accounts.
• Strong understanding of Facebook, YouTube, Instagram, TikTok, LinkedIn, and X (Twitter).
• Experience with Meta Business Suite, YouTube Studio, Google Analytics, and other analytics tools.
• Knowledge of social media algorithms and audience growth strategies.
• Experience with paid advertising campaigns is an advantage.
• Excellent analytical, communication, and organizational skills.
• Ability to develop data-driven strategies that deliver measurable results.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, Communications, or a related field.
• Professional certifications in Digital Marketing, Meta, Google, or YouTube are an advantage.
• Experience working with nonprofit organizations, fundraising campaigns, or social impact initiatives is preferred.

What We Offer

• Opportunity to contribute to meaningful social impact through digital innovation.
• A collaborative and mission-driven work environment.
• Opportunities for professional growth and skill development.
• Competitive salary based on qualifications and experience.

How to Apply

Interested candidates should submit their CV, portfolio, and examples of social media accounts they have successfully managed or grown, including measurable results such as follower growth, engagement improvements, or monetization achievements.

Only shortlisted candidates will be contacted.

Pay: From Rs30,000.00 per month

Work Location: In person