A Social Media Manager will be responsible for overseeing an organization’s social media strategy and ensuring its alignment with the overall marketing and business objectives. the key roles and responsibilities:
- Strategy Development:
- Creating Social Media Strategies: Developing comprehensive social media strategies that align with the company’s goals.
- Setting Goals and KPIs: Establishing key performance indicators (KPIs) to measure success.
- Audience Research: Conducting research to identify and understand the target audience.
- Content Creation and Curation:
- Content Planning: Planning and scheduling content calendars.
- Content Creation: Creating engaging content, including text, images, videos, and infographics.
- Content Curation: Curating relevant content from other sources to share with the audience.
- Community Management:
- Engagement: Engaging with followers, responding to comments and messages.
- Building Relationships: Building and nurturing relationships with the audience.
- Crisis Management: Handling negative feedback or crises effectively.
- Analytics and Reporting:
- Monitoring Metrics: Tracking social media metrics to measure the effectiveness of strategies.
- Reporting: Providing regular reports on social media performance and suggesting improvements.
- Competitor Analysis: Analyzing competitors’ social media activities.
- Campaign Management:
- Planning Campaigns: Planning and executing social media campaigns to promote products, services, or events.
- Ad Management: Managing paid social media advertising campaigns.
- Collaboration:
- Working with Teams: Collaborating with marketing, PR, and other departments to ensure consistent messaging.
- Influencer Partnerships: Identifying and partnering with influencers to expand reach.
- Staying Updated:
- Industry Trends: Keeping up with the latest social media trends, tools, and best practices.
- Platform Updates: Staying informed about changes and updates to social media platforms.
- Brand Management:
- Maintaining Brand Voice: Ensuring all content is aligned with the brand’s voice and identity.
- Consistency: Ensuring consistent messaging across all social media platforms.
- SEO and SEM:
- Optimizing Content: Using SEO and SEM strategies to enhance social media content visibility.
- Keyword Research: Incorporating relevant keywords into social media posts.
- Training and Development:
- Training Team Members: Educating and training staff on social media best practices.
- Developing Policies: Creating and enforcing social media policies and guidelines for the organization.
These roles require a combination of creativity, analytical skills, and excellent communication abilities. A Social Media Manager must also be adaptable, able to manage multiple tasks, and stay up-to-date with the rapidly evolving social media landscape.
Job Types: Full-time, Internship, Contract
Contract length: 3 months
Pay: From Rs10,000.00 per month
Work Location: In person