Social Media Manager

About this Job

The Social Media Manager is a creative, strategic, and detail-oriented communicator responsible for shaping and managing the online presence of the Office of the Lieutenant Governor. This role will highlight Louisiana’s unique culture, attractions, and events through compelling digital storytelling while fostering meaningful engagement with citizens, visitors, and partners. The position requires strong content creation skills, an understanding of digital trends, and the ability to manage multiple platforms in a fast-paced, high-visibility environment.

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, Journalism, or a related field preferred.
• Minimum 2 years of professional experience managing social media platforms for a brand, organization, or public figure.

Job Specification

Content Creation & Strategy

• Create, edit, and publish original, on-brand content including captions, photos, graphics, and videos across platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and emerging channels.
• Develop and manage a comprehensive content calendar to ensure consistent posting around key initiatives, events, and cultural moments.
• Film, edit, and produce short-form videos (Reels, TikToks, event recaps) to drive engagement and highlight Louisiana’s attractions.
• Design visually appealing graphics using Canva or similar tools to support campaigns, announcements, and event promotions.
• Ensure all content is accessible, incorporating alt text, captions, and ADA-compliant design practices.

Engagement & Community Management

• Monitor and respond to comments, direct messages, and mentions in a timely and professional manner.
• Build relationships with followers and service constituents by fostering dialogue, answering questions, and addressing concerns.
• Amplify citizen and partner voices by curating and resharing user-generated content where appropriate.

Analytics & Performance Tracking

• Track and analyze engagement metrics, reach, impressions, and growth trends to measure performance and inform strategy.
• Prepare monthly and campaign-specific reports summarizing key insights and recommendations for improvement.

Event Coverage & Storytelling

• Provide live coverage of public appearances, press conferences, and events through real-time posting, livestreaming, and updates.
• Capture behind-the-scenes moments and create post-event recaps to extend visibility and impact.
• Collaborate with internal departments (state parks, museums, libraries, festivals) to ensure their stories are represented across channels.

Collaboration & Crisis Communication

• Work closely with staff, partner organizations, and media teams to coordinate cross-promotion and messaging consistency.
• Provide rapid updates during urgent or high-priority situations (e.g., emergency announcements, schedule changes).
• Maintain a well-organized archive of creative assets for future use.

Professional Development & Trends

• Stay current on platform updates, social media best practices, and emerging trends to keep content fresh and innovative.
• Experiment with new formats and creative approaches to enhance audience reach and engagement.

Job Duties and Other Information

Preferred Skills

• Experience covering live events with on-the-spot content creation.
• Familiarity with Louisiana’s cultural, historical, and tourism landscape.
• Basic photography and videography skills.
• Public sector, government, or tourism-related experience a plus.

Other Requirements

• Willingness to work evenings, weekends, or holidays as needed for event coverage.
• Must be able to travel within the state for official functions and cultural events.

Benefits for unclassified employees are determined by the individual hiring authority.