Social Media Manager

Overview:

The social media manager will directly manage the Alumni Association’s social media channels and is responsible for drafting posts, publishing them, responding to comments and reporting on post, campaign and overall channel performance. Additionally, this role will create editorial plans and build and update an editorial calendar. The social media manager is responsible for fielding time-sensitive editorial opportunities from key stakeholders, tracking and amplifying posts from Georgia Tech’s social media channels and creating a variety of social media templates for volunteers and internal departments to use.

Responsibilities:

• Manage the Alumni Association’s social media channels, including Instagram, Facebook, LinkedIn and X.
• Draft and publish posts and respond to comments within social media publishing software, including sourcing graphic/video, securing a link or creating a landing page and writing captions to cater to each channel.
• Report on the performance of posts, campaigns and overall channel and creating tags to easily track efforts. Additionally, manage social media advertising campaigns to promote key programs.
• Collaborate with a variety of team members to create editorial plans and update an editorial calendar based on the programs, projects and needs of a variety of departments.
• Assist in evaluation of events/programs/alumni accomplishments to determine if and how those fit into the overall social media planning.
• Field and evaluate time-sensitive editorial opportunities from key stakeholders and making a recommendation on the best channel to share this “news” and how best to frame the posts. This may include working with external contacts to collect assets for the post.
• Create an online dialogue with others, which includes tracking and amplifying posts from Georgia Tech’s social media channels and responding to all comments in a timely and consistent manner.
• Develop a variety of social media templates for volunteers to use, will draft standard responses to common comments and will follow and build upon the established style guide.
• Identify new ways to attract and engage alumni who are not currently involved with the Alumni Association, including giveaways, paid social media efforts and curating new content.
• Work of creative department members to produce videos and visuals for social media sharing and will oversee student assistants who will help capture on-campus and event content.

Direct Reports:

Student Assistants

Education and Experience Requirements:

• Three to five years of professional experience
• Bachelor’s Degree
• Experience managing social media channels in a professional environment
• Experience capturing photos, videos, and producing graphics using Adobe Express
• Use of Hootsuite, Linktree, and bit.ly
• Familiarity with Microsoft programs
• Acumen in writing and proofreading
• Strong relationship building skills
• Excellent verbal and written communication skills

Job Type: Full-time

Pay: $52,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Work Location: In person