Social Media Manager

In this role, you will:

• Define and implement a comprehensive social media strategy that drives growth, engagement, and revenue. Align this strategy with broader marketing initiatives and business goals.
• Oversee all social media platforms (Facebook, YouTube, Twitter, Instagram, Pinterest, LinkedIn, TikTok, etc.), optimizing for visibility, reach, and performance. Continuously explore emerging platforms for potential growth opportunities.
• Lead the ideation and production of innovative, on-brand content (text, image, video), ensuring it resonates with target audiences. Drive consistency in messaging and quality across all content outputs, collaborating with creative teams.
• Manage and mentor a team of social media specialists, executives, content creators, and community managers. Ensure effective delegation of tasks, fostering a collaborative and high-performance team culture.
• Foster an active and engaged online community by driving meaningful conversations, moderating user-generated content, and ensuring the community aligns with brand values and policies.
• Leverage advanced analytics tools to monitor KPIs, measure campaign success, and provide detailed performance reports. Use data insights to inform future strategies, identify trends, and optimize content delivery.
• Partner with key internal stakeholders (e.g., customer service, product, sales) to ensure alignment in messaging, manage the company's online reputation, and execute joint initiatives that maximize reach and impact.
• Conceptualize and manage large-scale, integrated social media campaigns, collaborating with the marketing team to drive brand awareness, lead generation, and customer acquisition.
• Stay ahead of the curve by monitoring social media trends, competitor activity, and market shifts. Ensure the brand remains relevant and responds swiftly to opportunities or crises.
• Lead social media efforts during crises, ensuring swift, tactful responses to negative feedback or incidents, protecting the brand s reputation.
• Build and maintain relationships with influencers, brand advocates, and social media partnerships to expand the brand s reach and credibility.