Social Media Manager

Comapany Name : Vieroots Wellness Solutions Pvt Ltd.

https://www.vieroots.com

Job Position : Social Media Manager

Jobs & Responsibilities:

1. Strategy & Planning

• Develop and implement a cohesive social media and content strategy aligned with company objectives.
• Conduct audience research and competitor analysis to identify opportunities.
• Plan monthly/quarterly content calendars across all platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, etc.).

2. Content Creation (Malayalam & English) & Curation

• Create, design, and edit original content — including posts, reels, videos, graphics, and stories.
• Ensure all content reflects the brand voice, tone, and visual identity.
• Collaborate with photographers, videographers, and designers to produce creative assets.
• Repurpose and adapt content for different platforms and formats.

3. Social Media Management

• Oversee day-to-day posting, engagement, and channel performance.
• Monitor audience interactions and respond to comments and messages promptly.
• Maintain a consistent posting schedule to maximize reach and engagement.
• Ensure all content complies with brand and ethical guidelines

4. Campaign Development & Execution

• Conceptualize and execute online marketing campaigns, product launches, or event promotions.
• Coordinate paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn, etc.).
• Manage budgets, timelines, and performance tracking for each campaign.

5. Analytics & Reporting

• Track and analyze performance metrics (reach, engagement, conversion, follower growth).
• Generate weekly/monthly performance reports.
• Use insights to improve future content and engagement strategies.

6. Team Collaboration & Leadership

• Lead and mentor a small creative team (if applicable).
• Work with marketing, PR, and communications departments to ensure message alignment.
• Coordinate with external agencies, influencers, and brand partners when needed.

7. Trend Monitoring & Innovation

• Stay updated on the latest social media trends, algorithms, and content formats.
• Experiment with new ideas to keep content fresh and competitive.
• Recommend emerging platforms or tools to enhance brand visibility.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• Proven experience in social media management and content creation.
• Strong creative skills — writing, visual storytelling, and basic design/video editing.
• Proficiency in tools like Canva, Adobe Creative Suite, CapCut, or similar.
• Knowledge of social media analytics and scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Excellent communication, organization, and time management skills.
• Ability to work under deadlines and manage multiple projects.

Performance Indicators (KPIs)

• Growth in followers and engagement rate.
• Consistency and quality of published content.
• Campaign ROI and conversion metrics.
• Improvement in brand awareness and audience retention.

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Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person