Social Media Manager

Job Overview

We are hiring a senior-level Performance Social Media Manager who can handle professional lead generation campaigns along with content strategy and execution.
This role is not for basic boost ads — only candidates with hands-on experience in Ads Manager, conversion tracking, funnels, and ROI optimization should apply.

Key ResponsibilitiesPerformance Marketing & Lead Generation

• Plan, execute, and scale professional lead generation campaigns (Meta Ads & Google Ads)
• Work with conversion-focused funnels (Lead Forms, WhatsApp leads, landing pages)
• Perform audience research, retargeting, and lookalike strategies
• Set up and manage Meta Pixel, Conversion API, GA4 & event tracking
• Optimize campaigns based on CPL, CTR, conversion quality, and ROI
• Run A/B tests on creatives, audiences, and ad copies
• Prepare weekly & monthly performance and ROI reports

Content Strategy & Execution

• Create and manage social media content for Instagram, Facebook, LinkedIn, and YouTube
• Design and plan high-quality creatives (posts, stories, banners, carousels, reels)
• Maintain monthly content calendars and posting schedules
• Write engaging captions, hashtags, ad copies, and blog content
• Align organic content with lead generation & brand goals
• Coordinate with designers, video editors, and content teams

Trend & Platform Management

• Stay updated with social media trends, reel formats, and platform updates
• Suggest content ideas based on trending formats and performance insights
• Ensure consistent brand voice across all platforms

Mandatory Skills & Experience

• 3–5+ years of experience in performance social media & lead generation
• Strong command of Meta Ads Manager (no boost ads)
• Proven experience in generating qualified leads at optimized CPL
• Expertise in Instagram, Facebook, LinkedIn & YouTube
• Strong copywriting skills (ads, captions, blogs)
• Experience with GA4, Google Tag Manager, Meta Pixel
• Data-driven mindset with strong reporting skills
• Hands-on experience with AI tools like ChatGPT, Google Gemini, Canva AI, DALL·E/Midjourney, CapCut AI, Runway, and Pictory for creating high-performing content, images, and videos.

Nice to Have

• Experience in service-based or lead-driven businesses
• Basic understanding of graphic design & video content
• Knowledge of SEO-friendly blog writing

Strictly Not Suitable For

• Candidates who only run boost ads
• Freshers or junior-level profiles

Work Location: In person

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person