Social Media Manager

Key Responsibilities

• Social Media Management & Strategy
• Plan, manage, and optimize social media calendars across platforms (Instagram, Facebook, and related ecosystems).
• Could you make sure consistent brand voice, visual language, and messaging across all social media touchpoints?
• Monitor trends, platform updates, and competitor activity to keep content relevant and high-performing.
• Meta Ads & Performance Marketing
• Plan, execute, and optimize Meta Ads campaigns (awareness, engagement, traffic, and conversion).
• Work with creatives and copy to ensure ads align with performance objectives and brand guidelines.
• Track, analyse, and report campaign performance, suggesting actionable improvements.
• Meta Suite & Scheduling
• Use Meta Business Suite for scheduling, publishing, inbox management, and insights tracking.
• Ensure timely posting, community management, and basic moderation where required.
• Art Direction & Shoots
• Conceptualize and direct product and model shoots aligned with brand identity and campaign goals.
• Coordinate with photographers, videographers, models, makeup artists, and internal teams.
• Ensure output quality, visual consistency, and relevance for both organic and paid media usage.
• Team & Workflow Management
• Translate brand and campaign requirements into clear briefs for designers, editors, and creators.
• Follow up on deliverables, timelines, and quality benchmarks to ensure smooth execution.
• Review creative outputs and ensure they meet strategic, aesthetic, and performance standards.
• Brand Understanding & Execution
• Develop a deep understanding of brand positioning, target audience, and visual identity.
• Ensure all content and campaigns reinforce long-term brand objectives, not just short term metrics.

Required Skill Set

• Proven experience in social media management and Meta Ads execution. Strong command of Meta Business Suite and scheduling tools.
• Practical understanding of art direction, visual storytelling, and content aesthetics.
• Experience in managing and coordinating product and model shoots.
• Ability to lead execution through cross-functional creative teams. Strong organizational, communication, and decision-making skills.

Preferred Profile

• Hands-on, ownership-driven mindset with the ability to balance strategy and execution.
• Performance-oriented approach combined with strong creative sensibility.
• Comfortable working in a fast-paced, deadline-driven environment.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s):

• years of experience?

Work Location: In person