Social Media Manager

About the Role

Lawctopus is seeking a Social Media Manager to oversee strategy and engagement across multiple platforms, with a primary focus on Instagram. The role is ideal for someone passionate about content, community growth, and data-driven performance.

Key Responsibilities

• Plan, schedule, and manage content across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube, with Instagram as the primary focus.
• Write engaging captions and produce short-form videos (Reels, Stories, Shorts) for high engagement.
• Monitor trends, hashtags, and competitors to inform content strategy.
• Respond to comments, DMs, and audience interactions to nurture communities.
• Track performance using analytics tools (Instagram Insights, Meta Business Suite, LinkedIn Analytics, GA4) and optimise campaigns.
• Collaborate with marketing, sales, and course teams to align content with business goals.

Must-Have Skills

• 3–5 years of hands-on social media management experience across multiple platforms.
• Strong copywriting skills with the ability to write engaging captions and content.
• Design and short-form video editing skills (Canva, CapCut, etc.).
• Experience with analytics tools and reporting (Instagram Insights, Meta Business Suite, LinkedIn Analytics, GA4, spreadsheets).
• Ability to plan, schedule, and execute campaigns independently.

Nice-to-Have

• Experience in ed-tech, D2C, or high-velocity lead-generation campaigns (big plus).
• Hands-on knowledge of paid social campaigns and influencer collaborations.
• Up-to-date with emerging social media trends, platform features, and content formats.
• Proven ability to leverage trends for audience growth and engagement.

Personality Fit

• Creative, proactive, and results-oriented.
• Obsessed with engagement metrics, experimentation, and learning.
• Collaborative, adaptable, and comfortable in a fast-paced environment.

How to Apply?
Fill out the Google Form given below.
https://forms.gle/MvJRMHSDh7Ny5u9u6

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Work from home

Work Location: Remote