Social Media Manager

Social Media Manager —Onsite

Location: Maadi - Full Time - 9AM : 6PM

Department: Marketing

Reporting To: Head of Marketing

Job Summary

We are seeking a Social Media Manager to own and manage the end-to-end social media function across multiple brands. The role requires strong strategic thinking, hands-on execution in content posting and distribution, governance ownership over community management, and leadership of influencer, UGC, and direct marketing initiatives. The ideal candidate is data-driven, highly organized, and experienced in managing complex, multi-account environments.

Key Responsibilities

1. Strategy & Planning

• Develop and execute social media strategies aligned with marketing and business objectives.
• Define content pillars, channel roles, and posting frameworks.
• Build and manage monthly and quarterly content calendars.
• Continuously optimize strategy based on performance data and platform trends.

2. Content Management & Distribution

• Own the content posting process across all social media platforms.
• Execute data-driven content distribution, adapting formats, captions, and timing per platform.
• Repurpose and optimize content across platforms while maintaining brand consistency.
• Ensure content is published accurately, on time, and according to approved calendars.
• Coordinate closely with creative teams to ensure smooth execution.

3. Community Management Governance (Non-Executional)

• Design and document community management guidelines (tone of voice, response rules, escalation paths).
• Create and maintain SOPs for handling comments, messages, reviews, complaints, and sensitive cases.
• Align with Customer Service teams on workflows, SLAs, and responsibilities.
• Monitor execution quality and compliance with guidelines.
• Provide continuous feedback and optimization recommendations.

4. Performance Tracking & Optimization

• Monitor and analyze social media KPIs across platforms.
• Prepare weekly and monthly performance reports with insights and action points.
• Evaluate content performance, distribution effectiveness, and audience behavior.
• Test and optimize formats, posting schedules, and content types.

5. Cross-Functional Collaboration

• Work closely with creative, performance marketing, and customer service teams.
• Ensure alignment between organic social media, paid campaigns, and customer experience.
• Support campaigns, launches, and key marketing initiatives.

6. Influencer Marketing

• Identify, onboard, and manage influencer collaborations.
• Develop influencer briefs, content guidelines, and timelines.
• Manage influencer deliverables and approvals.
• Track influencer performance and ROI.
• Ensure brand alignment and content quality.

7. UGC (User-Generated Content) Marketing

• Design and execute UGC strategies and campaigns.
• Define UGC sourcing, approval, and usage guidelines.
• Repurpose high-performing UGC across platforms.
• Measure UGC impact on engagement, trust, and overall performance.

8. Direct Marketing & Owned Channels

• Plan and execute direct marketing initiatives across owned channels, including:
• Email marketing
• SMS
• WhatsApp or similar messaging tools
• Align direct marketing campaigns with social media calendars and messaging.
• Coordinate segmentation, timing, and messaging based on campaign objectives.
• Track and optimize performance metrics such as open rates, CTR, conversions, and unsubscribe rates.

KPIs & Success Metrics

• Content publishing accuracy and consistency
• Engagement rate, reach, and audience growth
• Platform-specific performance optimization
• Influencer campaign performance and ROI
• UGC volume, quality, and performance impact
• Direct marketing performance metrics
• SOP adherence and execution quality

Experience

• 3–6 years of experience in social media management.
• Proven experience managing multiple social media accounts or brands.
• Hands-on experience with content distribution, influencer marketing, and UGC campaigns.
• Marketing & Advertising Agency experience is mandatory.
• E-commerce and mobile application marketing experience is mandatory.

Tools

• Proficiency in social media management platforms (e.g. Meta Business Suite, Hootsuite, Sprout, Buffer).
• Strong experience using analytics and reporting tools.
• Advanced proficiency in content planning, scheduling, and collaboration tools.
• Basic knowledge of creative tools is a plus.

Personal Attributes

• Highly organized and detail-oriented
• Strategic thinker with strong execution skills
• Data-driven and results-focused
• Proactive, accountable, and process-oriented
• Comfortable managing multiple brands in a fast-paced environment

Why Join Us:

• Collaborative and supportive work environment
• Opportunity to contribute to process improvements
• Professional growth and learning opportunities

Job Type: Full-time

Pay: From E£20,000.00 per month