Social Media Manager

About EZ MD Solutions

EZ MD Solutions is a US-based medical services company specializing in Virtual Medical Assistance, Medical Scribing, Medical Billing, and Sales support. We work on a US client calendar and operate in a fast-paced, growth-driven environment. We are looking for a Social Media Manager who can elevate our brand presence while also supporting social media efforts for our US-based clients.

Role Overview

We are looking for an experienced and results-driven Social Media Manager to join our team. In this dual-focused role, you will manage EZ MD Solutions' own social media presence as well as handle social media and paid advertising for our US-based clients. The ideal candidate brings agency-level thinking, hands-on paid ads experience, and a strong understanding of the US healthcare and professional services market.

Key Responsibilities

• Own end-to-end social media strategy and execution for EZ MD Solutions and US-based clients across LinkedIn, Facebook, Instagram, and emerging platforms.
• Plan, launch, and scale paid social campaigns including audience segmentation, A/B testing, retargeting, lookalike audiences, and conversion optimization.
• Manage and allocate ad budgets across multiple accounts with a focus on CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CPL (Cost Per Lead).
• Build performance dashboards and deliver weekly/monthly reports covering reach, engagement rate, CTR, CPC, conversion rate, and funnel metrics.
• Develop thumb-stopping ad creatives and high-converting copy in collaboration with the design team including static ads, carousels, reels, and video content.
• Conduct audience research, competitor analysis, and market benchmarking specific to the US healthcare and professional services sector.
• Manage content calendars, scheduling tools (e.g., Buffer, Hootsuite, Sprout Social), and community engagement across all platforms.
• Stay ahead of algorithm updates, Meta Business Suite changes, LinkedIn Campaign Manager features, and platform policy shifts.
• Identify growth hacking opportunities and emerging channels to expand digital footprint.

Required Skills & Qualifications

• 2+ years of proven experience as a Social Media Manager or Paid Social Specialist agency background strongly preferred.
• Mandatory hands-on experience managing paid campaigns on Facebook, Instagram, and LinkedIn.
• Experience running ads targeting the US market, including familiarity with US audience behavior, compliance considerations, and budget structures.
• Solid understanding of social media algorithms, platform-specific strategies, and content best practices.
• Proficiency in Facebook Ads Manager, Google Ads, and other platform ad systems.
• Ability to interpret data and translate it into actionable strategy improvements.
• Familiarity with the healthcare or medical services industry is a plus.
• Strong communication, organizational, and time management skills are comfortable working across a US client calendar.
• Creative mindset with sharp attention to detail.

What We Offer

• High-visibility role managing both a growing brand and US client accounts.
• Collaborative, remote-friendly team culture.
• Competitive compensation based on experience and portfolio strength.
• Real ownership your strategies will directly shape growth outcomes.

Job Type: Full-time

Pay: Rs80,000.00 - Rs130,000.00 per month

Ability to commute/relocate:

• Rawalpindi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What are your salary expectations?
• Are you open to working onsite from 1:00 PM to 10:00 PM Pakistan Time?

Education:

• Bachelor's (Required)

Experience:

• Social Media Manager: 2 years (Required)

Work Location: In person