Social Media Manager and Content Creator

Role Overview

The Social Media Manager will oversee day-to-day social media execution for Bright Smile Digital clients and internal brands. This person will be responsible for coordinating content, optimizing platforms, tracking growth, and ensuring every account we manage reflects authority, excellence, and consistency.

You will work directly with the CEO and creative team to execute high-level strategy while maintaining strong organization and communication across multiple accounts.

Key Responsibilities

Content Management & Posting

Schedule and publish content across Instagram, TikTok, YouTube, LinkedIn, and other platforms

Ensure all content is posted correctly with captions, hashtags, tags, and SEO optimization

Maintain content calendars for multiple client accounts

Coordinate posting timelines with editors and creative team

Upload and optimize YouTube videos (titles, descriptions, tags, thumbnails, playlists)

Account Growth & Optimization

Implement growth strategies to increase reach, engagement, and followers

Monitor analytics and performance across platforms

Optimize bios, highlights, captions, and platform SEO

Identify trends and recommend content ideas based on performance

Ensure brand consistency across all platforms

Client & Team Coordination

Coordinate with video editors, designers, and copywriters

Communicate with clients regarding approvals, posting schedules, and revisions

Ensure all deliverables are completed on time

Manage feedback and revision workflow

Prepare simple monthly performance summaries for clients

Strategy Support

Assist with content planning and campaign execution

Help develop content ideas aligned with client goals

Support launches, partnerships, and promotions

Identify opportunities for brand growth and monetization

Administrative & Organizational Tasks

Maintain organized Google Drive and content folders

Track deliverables and posting schedules

Manage content databases and captions

Support CEO with internal brand posting and visibility

Ideal Candidate

2+ years experience in social media management or digital marketing

Strong understanding of Instagram, TikTok, YouTube, and LinkedIn

Experience with scheduling tools (Later, Hootsuite, Metricool, etc.)

Familiar with Canva, Google Drive, and basic editing workflows

Highly organized and detail-oriented

Strong communication and ability to manage multiple accounts

Growth-minded and proactive

Interest in entrepreneurship, personal branding, and the dental/healthcare industry is a plus

Bonus Skills (Preferred but not required)

Copywriting for captions and short-form video hooks

Basic graphic design in Canva

Understanding of personal brand strategy

Experience with influencers or agency environments

Basic analytics and reporting skills

Familiarity with SEO for YouTube and social platforms

Compensation

Competitive and based on experience.

Option for performance-based bonuses and growth into a senior role as the agency scales.

Why Join Bright Smile Digital

Work directly with a fast-scaling personal brand and agency

Opportunity for rapid growth and leadership

High-level clients in dentistry, healthcare, and personal brands

Creative, entrepreneurial environment

Remote flexibility with strong team culture

Job Type: Full-time

Pay: From $20.00 per hour

Work Location: Remote