Social Media Manager & Content Creator

A fast growing wellness brand in the GCC is searching for a bold, creative and culturally tuned Social Media Manager & Content Creator to lead its multi platform presence. This is a high impact role for someone who lives and breathes social culture, understands how to create scroll stopping content, and can bring humour, personality and strong storytelling into health and wellness.

Responsibilities

• Develop and execute a full social media content strategy across IG, TikTok, YouTube Shorts & emerging platforms
• Plan, script, film and edit high impact short form content
• Transform wellness and health concepts into fun, informative and relatable pieces
• Maintain aesthetic consistency and elevate brand voice across all channels
• Build monthly content calendars aligned to trends, campaigns and brand priorities
• Engage across comments, DMs, Q&As and community prompts
• Track performance analytics and optimise strategy

Qualifications

• 5+ years managing social media for a consumer, wellness, or creator led brand
• Proven record in creating high performing short form video content
• Deep understanding of IG & TikTok culture, humour and editing styles
• Strong creative instincts: knows what's bold, funny, and shareable
• Excellent copywriting skills with a warm, witty and credible tone
• Confident filming yourself and others, directing shoots and editing end to end
• Proficiency in CapCut, Adobe Suite, Canva, Figma or similar tools