Social Media Manager & Content Creator (Video + Photo)

Overview

Who You Are

• You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities.


• You’re excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok.


• You understand how to grow and engage audiences across platforms using data-informed strategies.


• You’ve managed social calendars, content pipelines, and platform-specific campaigns.


• You’re a creative and clever content creator with experience in photography, video production and editing for social media.


• You’re a storyteller who can make captivating content across all platforms that ranges from educational to emotional and everything in between.


• Hands on, get it done, make cool sh*t mentality.


• Collaborative and a team player


• You bring a sense of humor and charm to the work you create.


• You have experience translating big ideas and brand campaigns into social content and/or leveraging social trends and insights to inform both.


• You’re nimble and unshakable—able to pivot fast, stay upbeat, and keep the creative energy flowing even when plans shift or feedback loops get messy.



• You move with urgency and precision, delivering polished work on tight timelines without cutting corners or compromising the craft.

  
  

Primary Responsibilities

• Own and manage the social media content calendar, driving platform-specific strategies that align with brand goals and audience engagement.


• Conceptualize, shoot, and edit compelling video and photo content using iPhone and DSLR, optimized for Instagram, Facebook, and more.


• Monitor trends, pop culture, and platform updates to inform content direction and keep our brand voice fresh and relevant.


• Collaborate with the marketing team to translate brand campaigns and initiatives into engaging, native social content.


• Analyze performance metrics to refine content strategy, improve engagement, and guide future creative decisions.


• Maintain organized digital asset libraries and ensure efficient workflows from ideation through post-production and delivery.
  
  

Qualifications

• 5+ years of experience managing social media content creation and strategy for consumer-facing brands or agencies.


• Proven ability to grow and engage audiences across platforms using data-informed content strategies.


• Proficiency in video production, photography, and editing tools (e.g., Premiere Pro, Lightroom, Photoshop, After Effects).


• Strong understanding of platform-specific best practices, trends, and audience behaviors across Instagram, Facebook, and Pinterest.


• Experience translating brand voice and campaigns into content that drives engagement.


• Familiarity with social media management tools.


• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.


• Keen eye for design and composition with attention to detail in lighting and framing.


• Excellent communication and collaboration skills, with a proactive and solution-oriented mindset.


• Comfortable presenting ideas, creative concepts, and performance insights to internal stakeholders.
  
  

Why This Role Matters