Job Overview
We are seeking a creative and detail-oriented Social Media Marketing person to join our team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a strong understanding of social media trends, excellent communication skills, and a passion for digital marketing.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
- Create compelling content tailored to each platform, including text, images, and videos that resonate with target audiences.
- Utilize SEO techniques and keyword research to optimize content for search engines and improve visibility.
- Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
- Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
- Conduct public relations outreach to enhance brand reputation and manage relationships with influencers.
- Engage in e-commerce strategies by promoting products through social media channels.
- Proofread all content for accuracy and adherence to brand voice before publication.
- Stay updated on industry trends, emerging technologies, and best practices in social media marketing.
Experience
- Proven experience in social media management or digital marketing roles.
- Strong proficiency in Adobe Photoshop, Adobe Illustrator, video editing software, and graphic design principles.
- Familiarity with Facebook Advertising
- Experience in relationship management and public relations is preferred.
- Demonstrated ability in content creation with a keen eye for branding consistency across all platforms.
- Knowledge of photography principles is a plus.
- A background in SEO, keyword research, social listening, and web analytics will be beneficial.
Job Types: Internship, Full-time, Part-time
Work Location: Hybrid remote in Fairmount City, PA 16224